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Sirius expected to send $100 mil account to Goodby

[new york] Sirius Satellite Radio is expected this week to name Goodby, Silverstein & Partners, San Francisco, to handle the estimated $100 million marketing account for the 100-channel, subscription-radio service it expects to launch late this year, an ad industry executive said. Neither Sirius nor Goodby executives could be reached for comment.

Nextlink seeks agency for $20 mil business

[mclean, va.] Local and long-distance service provider Nextlink is meeting with agencies about its estimated $20 million marketing account. Pitches are slated to take place in June.

Margeotes likely to win $15 mil Bacardi account

[miami] Bacardi USA is expected to award its $15 million Bombay Sapphire gin account to Margeotes/Fertitta & Partners, New York, according to executives close to the situation. Margeotes executives said they hadn't been notified of the win, and directed calls to Bacardi. A Bacardi representative said no decision has been made on the account, which had no recent agency. Margeotes also handles Stolichnaya vodka, which is distributed by United Distillers & Vinters.

Krystal review down to three

[chattanooga, tenn.] Krystal Co. has parted with agency Ogilvy & Mather, Atlanta, and is reviewing three contenders for the 380-unit Southeastern burger chain's $12 million to $15 million creative and media account. Director of Field Marketing Rick Appell wouldn't state a specific reason for the review, saying only that the company wanted something different from a creative standpoint. Ames Scullin O'Haire and Austin Kelley Advertising, Atlanta; and McKinney & Silver, Raleigh, N.C., are finalists. A decision is expected by mid-June. Wannamaker Associates, Atlanta, is the review consultant.

Coty plans Club Med fragrance line

[new york] Coty signed a licensing agreement with Club Mediterranee to produce a line of fragrance and toiletries under the Club Med brand. Coty will develop and market the brand, which will reach stores in fall 2001. A Coty spokesman said advertising plans for the launch are still being developed.

Homeruns.com opens $10 mil review

[boston] Homeruns.com is seeking an ad agency to handle its $10 million-plus account, as the online grocer moves to expand beyond its Boston base. Pile & Co. is the review consultant. Holland Mark Martin & Edmund previously did some work for the dot-com.

Senators seek probe of TV vulgarity

[washington] Four senators are urging the Federal Communications Commission to examine the rise in vulgar dialogue and graphic sexual depictions on TV. Sens. John McCain (R., Ariz.), Joe Lieberman (D., Conn.), Robert Byrd (D., W.Va.) and Sam Brownback (R., Kan.) said in a letter to the FCC that evidence shows "that many licensees, along with their network parents, are breaching this public trust and harming rather than serving the public interest."

DDB's Scarpelli focuses on N.Y.

[new york] DDB Worldwide Chief Creative Officer U.S. Bob Scarpelli told agency executives in an internal meeting he will put an increased creative focus on DDB's New York office. Executives close to the agency say a reorganization of the New York creative department is expected later this year. Mr. Scarpelli remains based in Chicago.

Nestle set to revive Baby Ruth bar ads

[glendale, calif.] After years of minimal support, Nestle USA is working on a big push later this year for its Baby Ruth candy bar, tagging it "America's Baby." Dailey & Associates, West Hollywood, Calif., is the agency. Spending was undisclosed.

TSR Wireless gives Warwick its $10 mil ad account

[fort lee, n.j.] TSR Wireless tapped Warwick Baker O'Neill, New York, for its $10 million ad account. Other contenders included Earle Palmer Brown and Hanft Byrne Raboy, both New York. Pile & Co., Boston, handled the review. There was no previous agency.

Simmons exits Deutsch unit to team up with Magic Johnson

[new york] Ann Simmons, president of Deutsch's youth marketing arm dRush, is leaving the unit to join former National Basketball Association all-star Magic Johnson in his new Internet venture -- Urban Magic. DRush, a joint venture between Russell Simmons' Rush Communications and Deutsch, opened last year. A new president has not yet been named. Ms. Simmons is also leaving Rush Communications, where she also held the title of president.

Subway offers kids meals tied to `Thomas' movie

[milford, conn.] Subway Restaurants this summer will offer special kids meals to promote the July 26 release of the film "Thomas & the Magic Railroad," a Destination Films production based on the popular TV and book series. The promotion, which runs from July 10 to Aug. 20, will be supported by in-store signage and materials, and local TV advertising.

F.Y.I.

Huntington Learning Centers has contacted agencies regarding a $5 million advertising account to promote its supplemental education centers. . . . Rodale Inc.'s Prevention has tapped former Sports Illustrated For Kids Eastern Ad Director Noreen Rafferty to serve in the same position. . . . Kathleen M. Waltz, 46, to president, publisher-CEO of Orlando Sentinel Communications, Orlando, Fla., from the same post at Tribune Co. sibling the Daily Press, Hampton Roads, Va. She succeeds John Puerner, recently named president-publisher of the Los Angeles Times. . . . Tony Arefin, 38, an art director at Ogilvy & Mather, New York, died last week of a massive heart attack. He was awarded two David Ogilvy Awards this year for contributions to an IBM e-business campaign and the launch of Mothernature.com. He had earlier worked for Wieden & Kennedy, Portland, Ore.

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