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Gruner & Jahr to name Brewster president-CEO

[new york] Daniel B. Brewster Jr. is expected to be named today as president-CEO of Gruner & Jahr USA Publishing. Mr. Brewster is currently president-CEO of American Express Publishing, a post he's held for the last eight years. John Heins left G&J USA as president-CEO in March to join Netscape as VP-international sales and marketing. Andreas Wiele, exec VP-chief operating officer, left May 9 to join Axel Springer Verlag, Hamburg. Mr. Brewster will report to Axel Ganz, president of Gruner & Jahr's International Magazine Division.

FTC sets opt-out rules for consumer info sales

[washington] The Federal Trade Commission last week unveiled new consumer financial privacy rules that bar credit bureaus from selling to marketers name and address information from credit files unless consumers are first given the chance to opt out of those lists. Credit bureaus said they will challenge the new rules in court. The Direct Marketing Association said it is considering joining the credit bureaus in that action.

McDonald's gets 'N Sync for CD promo

[oak brook, ill.] McDonald's Corp. is working on a custom compact disc with boy band 'N Sync for a late summer meal promotion. The deal prompts a battle of the bands between the No. 1 fast-feeder and rival Burger King Corp., which is sponsoring the fall tour of the Backstreet Boys. McDonald's kids agency Leo Burnett USA, Chicago, confirmed it is working on a promotion for late summer but declined to discuss details.

A-B in talks to import Guinness, Bass

[stamford, conn.] Guinness Bass Import Co. is believed to be in discussions with Anheuser-Busch Cos. regarding domestic distribution rights for its Guinness Stout and Bass Ale. Such an arrangement would allow A-B distributors a more diverse portfolio without going outside the A-B family. Guinness Bass parent Bass PLC currently is shopping its brewery division; it's not known how a sale would affect a transaction with A-B.

Martin Agency wins Perks@work

[san francisco] Employee-assistance Internet portal is expected to award its estimated $20 million to $25 million account to the Martin Agency. There was no previous agency. Martin is expected to service the Perks@work account out of a new San Francisco office.

Sprite promo taps '96 NBA Olympians

[atlanta] Coca-Cola Co. will feature five NBA players from the 1996 Olympic Games Dream Team in a commemorative packaging promotion for its Sprite brand. The collectible player cans will be in stores Aug. 15, prior to the beginning of the 2000 Summer Olympics basketball series, and will feature an image either of Grant Hill, Tim Duncan, Alonzo Mourning, Allan Houston or Vin Baker. In addition, hidden messages inside multipacks will offer prizes ranging from T-shirts to an opportunity to play one-on-one against one of the five players. The promotion will be supported with an updated ad -- originally from Coca-Cola's 1996 Summer Olympics campaign -- and point-of-purchase materials, both from Lowe Lintas & Partners Worldwide, New York.

Rodale launches new `Organic' spin-off

[emmaus, pa.] Rodale this week tests new title Organic Style, an upscale lifestyle publication under the umbrella of its Organic Living Group. Eighty thousand copies will be distributed in California and North Carolina, as well as nationwide via major booksellers such as Barnes & Noble and Borders Books & Music. The title has a Web site at If successful, the title will be rolled out next March as an every-other-monthly. Rodale Vice Chairman Maria Rodale is the editor. Advertisers in the test include Saab Cars USA and L.L. Bean.

Pickett wins $15 mil PeopleSoft account

[pleasanton, calif.] PeopleSoft has awarded its $12 million to $15 million advertising account to Pickett Advertising, San Francisco. Kirshenbaum Bond & Partners West, San Francisco, was the incumbent.

Education site Wwwrrr seeks first agency for $7 mil account

[minneapolis] Wwwrrr (, a Web site for parents, students and teachers, is seeking its first agency to handle a $7 million account. A decision is expected by the end of June. Wwwrrr plans to break a TV, print, radio and online consumer campaign during the fourth quarter.

GSD&M expected to resign $5 mil Wenner Media account

[new york] GSD&M, Austin, Texas, is expected to part ways with Wenner Media, according to executives close to the situation. Wenner Media General Manager Kent Brownridge said Wenner has placed all its advertising on hiatus but added the company had no plans to separate from GSD&M. Spending on the account was estimated at $3 million to $5 million.

Teva Marion names two shops to handle its MS treatment

[kansas city, mo.] Teva Marion Partners has tapped Merkley Newman Harty Healthworks and Harrison & Star, both New York, to handle its Copaxone multiple sclerosis drug account. Merkley will handle direct-to-consumer work, while Harrison will handle professional promotions.


Children's Television Workshop, which produces public TV's "Sesame Street," is seeking an agency for its $4 million print campaign. . . . William Schettini, 50, to chief marketing officer, a new position at Subway Restaurants, Milford, Conn., from a consultant. . . . Bombardier Inc.'s Ski-Doo is down to three contenders in its review for its estimated $15 million account: Groupaction, Montreal, with affiliate J. Walter Thompson Co., Detroit; Cramer-Krasselt, Milwaukee; and Ryan & Deslauriers, Montreal. Ogilvy & Mather, Dearborn, Mich., resigned the account earlier this year. . . . Kohl's Corp. has begun a search for an interactive agency, an executive familiar with the situation said. . . . June Blocklin, 40, and Mike Sheehan, 39, to co-presidents, Hill, Holliday, Boston. Ms. Blocklin formerly was exec VP-director of advertising service; Mr. Sheehan, who also adds the title chief creative officer, has been executive creative director, DDB Worldwide, Chicago. Mr. Sheehan will move to Boston in July. Fred Bertino, 42, now president of Square One, was president-chief creative officer at Hill, Holliday.

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