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Compaq trims Grey from $300 mil review

[houston] Compaq Computer Corp. eliminated one of four agencies vying for its estimated $300 million global advertising account. People close to the company say Grey Advertising, New York and San Francisco, was cut after pitches made during the week of April 3. FCB Worldwide and DDB Worldwide, New York, and an unnamed contender return this week for a second round of presentations. A spokesman didn't return calls.

Lycos pares review to Deutsch, Hill Holliday

[waltham, mass.] Two agencies are believed to be left in Internet search engine Lycos' $15 million review: Deutsch, New York, and Hill, Holliday, Connors, Cosmopolous, Boston. Lowe Lintas & Partners Worldwide, New York, no longer is in the running, and incumbent Bozell, New York, declined to participate.

Nickelodeon, Fox reach early kids upfront deals

[new york] Nickelodeon, Fox Kids Network and the Kids WB are making some early kids upfront ad deals. Nickelodeon has been telling buyers it has made a major pact with an advertiser in "a new kids category," according to one buyer. Also, Fox Kids Network has licensed some Hasbro characters for programs; that likely means Fox will sign on Hasbro as an advertiser, according to media executives. Media buyers are still predicting fewer dollars will be placed this year in the $800 million kids ad market.

Lucent narrows agency search

[basking ridge, n.j.] Lucent Technologies has narrowed the search for an agency to create advertising for a yet-to-be-named spinoff in an anticipated $70 million account. Deutsch, New York, FCB Worldwide, San Francisco, and Leo Burnett USA, Chicago, will pitch to the client in mid-May. A Lucent spokesman declined to comment. Richard Roth Associates, Chappaqua, N.Y., is the consultant.

Clorox Dry Bleach gets $20 mil launch

[oakland, calif.] An estimated $15 million to $20 million campaign for Clorox Dry Bleach breaks today with TV ads from DDB Worldwide, San Francisco, touting the no-splash benefits of Clorox's first dry bleach formulated for white laundry. Print ads break in June magazines. The bleach, which began appearing on store shelves earlier this month, contains sodium perborate rather than chlorine.

USA Networks seals NFL pact

[new york] USA Networks signed a three-year agreement with the National Football League to create online and offline marketing properties. USA's Home Shopping Network will become the NFL's official shopping network. Additionally, USA's Electronic Commerce & Services unit will create online promotions and a database of football fans for e-commerce.

Sprite, Polo team for summer promo

[atlanta] Coca-Cola Co. and Polo Jeans Co. are teaming up to fatten teen wallets via a national Sprite promotion this summer. A variety of instant win prizes will be awarded based on messages under bottle caps. National TV ads break July 3; point-of-purchase radio will also support. Lowe Lintas & Partners, New York, handles.

SFX readies consumer branding push

[new york] SFX Entertainment, the live entertainment event and sports management company, is getting ready to launch its first ever consumer branding effort. Initially, the company will change its name to SFX, and a new logo is planned. The corporate branding effort was created by New York agency OH&Co. Grey Advertising's MediaCom, New York, is also advising the company on streamlining its $100 million in annual advertising.

Coca-Cola nears partnership deals

[atlanta] Coca-Cola Co. is moving forward on several partnerships with entertainment, media and technology companies, as promised by Doug Daft, chairman-CEO. While company executives wouldn't elaborate on the deals, Mr. Daft has reportedly said the company would be announcing such pacts in "the very near future." Coke, meanwhile, is believed to be working on deals to align with several celebrities for a $50 million new Diet Coke campaign in development, possibly via Wieden & Kennedy, Portland, Ore.

Turner exiting Rodale to join ex-boss at Lauren dot-com

[emmaus, pa.] Jane Turner, publisher of Rodale's Men's Health, will join her former boss, Jeffrey Morgan, now president-CEO of Ralph Lauren Media, an online venture. Sean Flanagan, associate publisher of Men's Health, will take on Ms. Turner's duties until a decision is made on her successor, said a spokeswoman. One possibility is moving Prevention Publisher Stephen Giannetti to a group publisher's role over Prevention and Men's Health, and looking outside for a publisher of the men's title, said those with knowledge of internal discussions. A spokeswoman said no decision has been reached on a group publisher position.


Canadian Imperial Bank of Commerce to Publicis Canada, Toronto, from Padulo Integrated to handle its global account, estimated at more than $35 million. . . . Incumbent Young & Rubicam, Chicago, said it would not participate in the $19 million H&R Block review. . . . Archipelago to Fallon McElligott, Minneapolis, to help the electronic stock trading service develop an estimated $20 million to $30 million branding campaign. . . . Richard Amann, 42, to exec VP-publisher at American Media, publishers of the Star and The National Enquirer, from VP-group publisher of Hachette Filipacchi Magazines' Travel Holiday and Boating. . . . Royal Ahold has taken a 51% stake in struggling online grocery Peapod, infusing $73 million in stock and agreeing to supply Peapod with goods, services and fast pick fulfillment centers. . . . The Federal Trade Commission was asked by bakers, tortilla makers and chewing gum makers to go beyond simply looking into slotting fee abuses and to instead issue rules. . . . Larry Tolpin, 49, one of three worldwide creative directors at J. Walter Thompson USA, is dropping his duties as CEO and head creative of the agency's San Francisco office and instead will focus on global creative tasks. . . . Scholastic will acquier Lagardere SCA's U.S. encyclopedia division Grolier Inc. for $400 million in cash. . . . Microsoft Corp. on April 20 breaks the first of three new corporate image TV spots in an estimated $30 million effort. via McCann-Erickson/A&L, New York and San Francisco

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