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McDonald's to unveil new ad tagline

[oak brook, ill.] McDonald's Corp. is preparing to show its new ad campaign, from DDB Worldwide, Chicago, to franchisees at the fast-feeder's co-op meeting set to begin April 17 in Orlando. The tagline "We want to make you smile" will replace "Did somebody say McDonald's?"

DDB, Grey, FCB pitch $300 mil Compaq account

[houston] Compaq Computer Corp. has called agency finalists back for a second round of presentations in its estimated $300 million global brand review. Incumbent DDB Worldwide, New York, as well as Grey Advertising and FCB Worldwide, both New York and San Francisco, each pitched last week. Saatchi & Saatchi, also New York and San Francisco, was believed to have been a fourth contender, but denied it. Jones-Lundin Associates, New York, is the consultant.

Penney eyes BBDO, DDB for $200 mil business

[plano, texas] J.C. Penney Co. narrowed the review for its $100 million to $200 million account to BBDO Worldwide, New York, and DDB Worldwide, Chicago. Temerlin McClain, Dallas, is the previous agency; DDB, Dallas, continues to handle Penney's private-label Arizona jeans and apparel line.

McNeil pulls Benecol salad dressings

[fort washington, pa.] McNeil Consumer Products has discontinued its Benecol line of cholesterol-lowering salad dressings, citing slow sales. The move follows McNeil's withdrawal of mainstream consumer advertising for the umbrella brand, which also includes spreads, snack bars and tablets. Separately, rival Lipton also has pulled its Take Control salad dressings line.

FDA's tobacco ad curbs may be back

[washington] U.S. Rep. John Dingell (D., Mich.) last week agreed to join with Reps. Greg Ganske (R., Iowa) and Henry Waxman (D., Calif.) in sponsoring a bill that would give the U.S. Food & Drug Administration authority to regulate tobacco, writing into law the FDA's proposed ad curbs. The bill could be offered as early as this week as an amendment to a children's health bill.

Lucent trims list of contenders

[murray hill, n.j.] Lucent Technologies has cut the $50 million-plus review for its unnamed spin-off to BBDO Worldwide, DDB Worldwide, Deutsch and Y&R Advertising, all New York; Leo Burnett USA, Chicago; and FCB Worldwide, San Francisco, according to executives close to the situation. Richard Roth & Associates, Chappaqua, N.Y., is the consultant.

Grey to launch Goldman Sachs' Web site

[new york] Goldman Sachs Financial Corp. named Grey Advertising to handle the launch of, its Web site targeting wealthy investors, executives close to the review said. Spending is estimated at $50 million.

Hefty account leaves JWT for CME

[lake forest, ill.] Pactiv Corp. is moving its $30 million Hefty brand to Campbell Mithun Esty, Minneapolis, without a review, after only four months at J. Walter Thompson USA, Chicago.

GM dealers group wins round in court

[indianapolis] A federal district court judge here granted a motion by seven General Motors Corp. dealers to allow their suit against the automaker to proceed as a class action. The dealers sued last year, claiming GM illegally seized control of their regional ad money in a national reorganization.

TBWA wins House of Blues account

[los angeles] House of Blues Digital has selected TBWA/Chiat/Day, Playa del Rey, Calif., for its $20 million creative and media account. Rubin Postaer & Associates, Santa Monica, also competed.

Turner, NBC sue Focus Media

[santa monica, calif.] Turner Broadcasting Corp. and NBC Corp. each filed suit against beleaguered media buying company Focus Media. Turner is suing Focus for $9 million in damages and monies owed. NBC's lawsuit is for past payments for NBC-owned stations; further details of the suit by NBC were not known at press time.

Bed, Bath down to 2 in review

[union, n.j.] Bed, Bath & Beyond has narrowed the field for its estimated $50 million review to two agencies: Bates Worldwide and Lowe Lintas & Partners, both New York. Richard Roth & Associates, Chappaqua, N.Y., is the consultant. Previous agency is Berenter Greenhouse & Webster, New York.


Almap BBDO, Sao Paulo, has been named Agency of the Year by Advertising Age International, the first Latin American agency to win in the creative contest's 15 years. . . . Charles Peebler Jr., True North Communications' chairman emeritus, is leaving the company's board to help start a venture capital company, Plum Holdings, in New York and Philadelphia. . . . Transitions Optical is looking at three agencies to handle the $75 million global account for its eyeglass lenses. Final presentations are this week. Believed to be in the pitch are Euro RSCG Tatham, Chicago, and Y&R Advertising and Saatchi & Saatchi, both New York. . . . U.S. Navy sent letters to ad agencies asking for comment on its advertising, now handled by BBDO Worldwide, New York, and BBDO's subcontractor, Rapp Collins Marcoa. . . . Quaker Oats Co. is introducing Nutrition for Women -- a new line of oatmeal specially fortified for females with calcium, folic acid, iron, soy and vitamins -- in limited markets in August, backed by advertising from FCB Worldwide, Chicago. . . . Mangosoft Corp. is searching for an agency to handle a $20 million to $25 million business-to-business campaign promoting its "virtual file cabinet" software. Pile & Co., Boston, is handling the review. . . . California Milk Advisory Board has awarded Deutsch, Marina del Rey, Calif., the $25 million assignment to promote cheese consumption in the state.. . . Veteran art director Robert Gage died April 4 in New York after a brief illness. He was 78. Mr. Gage was the founding art director at Doyle Dane Bernbach, now DDB Worldwide, in 1949. . . . Ziff Davis will rename PCWeek to Eweek, under the new management led by Jim Dunning and Willis Stein & Partners. Publicis' Optimedia is launching interactive@optimedia, a consulting and planning service.

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