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3Com looks to 3 shops to redefine its image

[santa clara, calif.] 3Com Corp. has asked three agencies to present credentials for a planned redefining of the networking solutions company now that it has spun off its Palm subsidiary. Without Palm, 3Com is expected to spend about $50 million on advertising. Incumbent FCB Worldwide, San Francisco, later will present its own plan for the brand, excecutives familiar with the situation said. The three agencies involved are BBDO Worldwide, Ogilvy & Mather and Lowe Lintas & Partners Worldwide.

IPG may renegotiate $580 mil deal for NFO

[new york] Interpublic Group of Cos. faces the possibility of renegotiating its estimated $580 million acquisition of NFO Worldwide. IPG's stock has lingered below the price collar of $46.40 set when the deal was announced in December. It closed at $42.12 on Friday. NFO shareholders plan to meet April 5 to discuss the deal. Originally set to be finalized by mid-March, the deal is now due for completion in mid-April.

Schwab trims $120 mil review to three

[san francisco] Charles Schwab & Co. has narrowed the agency field for two assignments worth about $120 million. The finalists for the women's and mutual fund assignments are TBWA/Chiat/Day, Playa del Rey, Calif.; Martin Agency, Richmond, Va.; and GSD&M, Austin, Texas. BBDO Worldwide, New York, had handled mutual funds; the women's assignment is new.

Lycos launching $15 mil review

[waltham, mass.] Internet portal Lycos has put its estimated $15 million account into review. Contenders include incumbent Bozell, as well as Lowe Lintas & Partners Worldwide, both New York; Deutsch, New York and Boston; and Hill, Holliday, Connors, Cosmopulos, Boston. VP-Marketing Madeline Mooney said Lycos is looking to outsource more work, especially online advertising, now done in-house.

Rover review proceeds despite sale

[lanham, md.] Land Rover North America will continue its agency review, even after German parent BMW sold the Rover Group unit to Ford Motor Co. Kirshenbaum Bond & Partners, New York; Crispin Porter & Bogusky, Miami; and GSD&M, Austin, Texas, will all present this week for the creative portion of the $30 million account. Grace & Rothschild, New York, had handled. While Crispin and Kirshenbaum are independent, GSD&M is owned by Omnicom Group, whose TBWA Worldwide and BBDO Worldwide agencies handle Ford rivals Nissan Motor Corp. and DaimlerChrysler, respectively.

House of Blues to assign $20 mil acc't

[los angeles] House of Blues Entertainment will choose between TBWA/Chiat/Day, Playa Del Rey, Calif., and Rubin Postaer & Associates, Santa Monica, to handle its $20 million Web site and corporate branding account this week. Advertising had been done in-house.

CAB: Commercial recall rates similar

[new york] In a survey of some 6,000 viewers, the Cabletelevision Advertising Bureau found that viewers' recall of commercials was just about the same whether they saw it on a broadcast network or on a cable network, Electronic Media reports. Results of the study will be the centerpiece of this week's annual CAB conference in New York. The survey found the correct recall rate for those watching broadcast TV was 12.9%; for cable it was 12.4%.

GM's Roberts to outline new career

[birmingham, mich.] Roy Roberts, 60, who retires from from General Motors Corp. April 1 as VP-group executive in charge of vehicle sales, service and marketing in North America, will detail his new career in e-commerce here March 21. Mr. Roberts has insisted he wasn't forced out. But executives close to GM said he was blamed for a computer problem effecting vehicle distribution that resulted in declining market share last year.

D'Arcy, Ayer tapped for carmakers' global venture

[detroit] D'Arcy Masius Benton & Bowles, Troy, Mich., and sister shop N.W. Ayer & Partners, Detroit, will split global advertising duties for the online purchasing exchange for automotive suppliers being readied by General Motors Corp., Ford Motor Co. and DaimlerChrysler. GM tapped the two roster shops before the other two carmakers joined the as-yet-unnamed start-up. Most advertising will be business-to-business, with Ayer handling the U.S. and D'Arcy the rest of the world, said an executive close to the situation.


AstraZeneca has picked Creative Media, Initiative Media, SFM Media and Zenith Media Services, all New York, as finalists in the estimated $40 million direct-to-consumer media buying and planning review for its Nexium heartburn drug. . . . United Airlines is searching for an agency to help with its interactive advertising strategies, according to an executive close to the company. Fallon McElligott, Minneapolis, and Y&R Advertising, New York, handle the airline's U.S. and international accounts, respectively. . . . CKE Restaurants' Carl's Jr. chain has abandoned its messy burger campaign in favor of one with two new taglines; the campaign broke March 19. Mendelsohn/Zien, Los Angeles, handles. . . . R.J. Reynolds Tobacco Co. to Doe-Anderson, Louisville, Ky., from Long Haymes Carr, Winston-Salem, N.C., for the creative portion of its estimated $25 million Winston cigarette account. . . . Tyson Foods will debut its first-ever umbrella brand campaign March 26 during ABC's Academy Awards broadcast. The estimated $25 million effort is from DDB Worldwide, Chicago. . . . Michael O'Malley, 48, to marketing general manager of Cadillac at General Motors Corp., Detroit, from North Central regional general manager, Automotive News reports. He succeeds John Smith, who was appointed GM VP in charge of Service Parts Operations earlier this year. . . . John T. Schuessler, 49, to president-CEO, Wendy's International, Dublin, Ohio, from president-chief operating officer of Wendy's U.S. Operations. He succeeds Gordon Teter, who died in December. . . . Starbucks Coffee Co. and Time Inc. suspended publication of their joint venture custom published magazine Joe, due to lack of sales. . . . Hearst Corp. entered into a definitive agreement with a company affiliated with the Fang family, publishers of the San Francisco Independent, to sell the daily San Francisco Examiner

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