Travel site iExplore taps Cramer for launch
[chicago] Internet travel site iExplore has selected Cramer-Krasselt, Chicago, as its first agency, with a $13 million-plus launch campaign on tap. The Web site launched two weeks ago and offers adventure-travel information.
P&G names Burnett for corporate work
[cincinnati] Procter & Gamble Co. has tapped Leo Burnett USA, Chicago, as agency for its first U.S. corporate branding campaign, which will break later this year. Edelman Public Relations, Chicago, will handle PR for the effort, which a spokesman said took a "holistic" approach.
Hachette turns to Phase2Media
[new york] Publisher Hachette Filipacchi Media and Net service Prodigy Internet are outsourcing all online ad sales to Web site rep firm Phase2Media. Hachette's existing online sales team will join a new Phase2Media division dedicated to Hachette, a Phase2Media investor.
StoreRunner narrows finalist list
[san diego] StoreRunner, a shopping portal backed by CBS Corp., has narrowed the list of finalists for its $20 million account to Citron Haligman Bedecarre, San Francisco; Ground Zero, Marina del Rey, Calif., and Team One, El Segundo. AAR/Bob Wolf Partners, Los Angeles and New York, handles.
Nielsen ready to install people meters
[new york] Nielsen Media Research told clients last week it will begin installing local people-meter TV measurement devices in Boston-area homes in September and has already begun identifying potential households, according to a company spokeswoman. Installation was expected to begin earlier this year. The devices could start yielding data in early 2001. Nielsen plans to bring people meters to nine other markets by 2003.
AstraZeneca opens $10 mil campaign
[wayne, pa.] AstraZeneca launched an estimated $10 million direct-to-consumer TV campaign for Rhinocort Aqua, an allergy nasal spray. The campaign from Gerbig, Snell/Weisheimer, Columbus, Ohio, was slated to begin during ABC's "Who Wants to be a Millionaire" on March 5.
Deutsch's Boston office wins $40 mil
[boston] Deutsch's newly established New England office has landed two dot-com accounts: creative portfolio site Bullhorn.com and online connectivity site GetConnected.com. Combined spending for the two accounts was estimated in the $40 million range. Deutsch is the first agency of record for both.
True North sees net income rise 24%
[chicago] True North Communications, the holding company for FCB Worldwide and Bozell Group, reported net income of $86 million for 1999, up 24% from one year earlier. Revenue was $1.4 billion in 1999, up 16%. True North said net new business for 1999 rose 28% to $640 million in equivalent annualized billings. Also at True North, Donald Seeley, 56, is retiring as vice chairman and chief financial officer, but will remain a member of the board as well as a consultant. He will be succeeded by Kevin Smith, 45, senior VP and chief accounting officer.
CNN sends $20 mil dot-com account to Messner Vetere
[new york] Time Warner's CNN has named Messner Vetere Berger McNamee Schmetterer/Euro RSCG, to do advertising for its CNN.com account, with the business estimated at $20 million.
McCann promotes three to exec VP positions
[new york] McCann-Erickson WorldGroup has named three McCann-Erickson Worldwide executives to the parent organization. Joseph Plummer, exec VP-director of strategy for global brands for worldwide, and Eric Einhorn, exec VP-director of strategic planning for North America, both add the title of worldwide exec VP. Chris Beaumont, chief strategy office for McCann-Erickson Worldwide Asia Pacific, becomes regional exec VP of WorldGroup Asia Pacific.
Saab Cars USA has sent requests for proposals to three ad agencies for its first Internet account. Saab has previously hired shops for Web advertising on a project basis. . . . Brooke Group's Liggett Group sued R.J. Reynolds Tobacco Co. accusing RJR of violating anti-trust laws with its everyday low-pricing retail program. The suit filed in U.S. District Court in Newark, N.J., charges that RJR got retailers to agree not to price its brands any higher than competitive brands, forcing the store to raise prices for Liggett's discount brands. . . . RealAge to Doner, Southfield, Mich., as first agency of record for the personal health Web site's estimated $20 million account. A campaign is expected this spring from the Web start-up. . . . Leiner Health Products to Mendelsohn/Zien, Los Angeles, from the Leap Group, Santa Monica, for the $10 million account for the marketer of YourLife vitamins. . . . Whittman-Hart & USWeb CKS to McKinney & Silver, Raleigh, N.C., as ad agency, and VSA Partners, Chicago, as first brand agency, for the Internet professional services venture; the move follows Whittman's acquisition last week of USWeb/CKS. McConnaughy Stein Schmidt Brown, Chicago, had previously handled Whittman. McKinney was part of USWeb. . . . Elizabeth DeMaso, senior VP-business development at Deutsch, New York, is leaving the agency to launch a career consultancy and recruitment firm. The new shop, DeMaso/Adelson, opens this month. . . . Seagram Co. says its Universal Music Group will start selling music online this spring