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TBWA wins airlines' $55 mil online account

[new york] TBWA/Chiat/Day has landed the $55 million account for a still-unnamed Web-based company known as T2 that was founded by Continental Airlines, Delta Air Lines, Northwest Airlines and United Airlines. The site promises to offer special fares the airlines previously reserved for their individual Web sites. FCB Worldwide and J. Walter Thompson USA, both Chicago, were said to be the other review contenders.

Comedy Central may name shop for $20 mil account

[new york] Comedy Central is exploring hiring an agency for what could be an estimated $20 million account, executives with knowledge of the company's plans said. The cable network has no creative agency of record, though it works with agencies on a project basis. SFM Media handles media buying.

Guarascio says he will return to GM

[detroit] Phil Guarascio, VP-corporate marketing and advertising at General Motors Corp., insisted he's returning to his job after a triple bypass, despite ongoing rumors he'll leave GM and be replaced by Oldsmobile General Manager Karen Francis. When asked about reports he may join Warner Bros., Mr. Guarascio said: "The only thing I'm focused on now is getting better. I will be coming back to work at GM." Warner Bros. declined comment.

HealthCentral picks Goldberg Moser

[emeryville, calif.], a health content and drugstore site co-founded by celebrity doctor Dean Edell, named Goldberg Moser O'Neill, San Francisco, as first agency to handle its $30 million account. Goldberg recently parted with, an e-tail site owned by drugstore chain CVS, and aligned with content site WebMD.

`Glamour' unveils promo tie-in plan

[new york] Conde Nast's Glamour next month will unveil the Glamour Power Portfolio, a multi-tiered promotional plan to extend its advertisers' reach beyond print. It will partner with Atlantic Records for its "Venus Music Tour" on 10 college campuses in September. Glamour also will join E!'s "Fashion Emergency Mall Tour" and co-sponsor Romance Classics' April special, "Women & Shoes: A Love Story." The magazine will promote Destination Films' big screen release,"Beautiful," and link its Web site to online shopping site

Corona gets record $25 mil support

[chicago] Importers of Corona Extra are dumping the "Change your lattitude" tagline that helped the country's No. 1 imported beer see annual double-digit sales growth since 1995. While Barton Beers and Gambrinus Co. will run some new spots this year, they likely will run older ads that carry the new tag. The importers will spend a record $25 million on a national marketing program, up from about $19 million last year and $12 million in 1998, according to a Barton spokesman. The new Corona tag likely will be unveiled in the spring. Corona's agencies are Richards Group, Dallas, and Cramer-Krasselt, Chicago. The spots airing this year were produced by Richards and Lois/USA's Fogarty Klein 312, Barton's agency until Lois went bankrupt in the fall.

Delta sets major campaign for March

[atlanta] Delta Air Lines next month will break its first national branding campaign from new agency Leo Burnett USA, Chicago. A Delta spokesman confirmed the No. 3 airline has bought time on CBS' broadcast of the NCAA Final Four series April 1-3.

PBS taps Fallon for branding effort

[alexandria, va.] The Public Broadcasting Service selected Fallon McElligott, Minneapolis, for its first branding campaign in two years. Spending was not disclosed but last year was in the $15 million range. Print, TV, radio and online ads should break at the end of June. Fallon won the account without a review. Publicis & Hal Riney, San Francisco, was PBS' most recent agency of record.

Arby's to unveil new theme; `Love food? Think Arby's' is out

[fort lauderdale, fla.] Triarc Restaurant Group will launch a new ad theme for Arby's with a campaign breaking March 6 from Doner, Southfield, Mich. The effort, which an executive close to the company said will include 30 new product-specific and general brand spots, aims to extend Arby's reputation as adult fast-food. The new theme will replace Arby's previous tagline, "Love food? Think Arby's." Triarc spent $60 million on Arby's in the first 10 months of 1999, according to Competitive Media Reporting.

Delta spends $15 mil on TV spot for new faucet

[indianapolis] Delta Faucet Co. will put $15 million behind a TV spot promoting its new pull-out faucet, which retails from $150 to $400. The commercial, from Campbell-Ewald, Warren, Mich., will run on broadcast and cable network TV. It broke Feb. 26 on CBS' broadcast of the NCAA tournament and will air through the Summer Olympics.


Camdens, a corporate gift e-commerce site, has chosen three Omnicom Group shops to handle its $20 million account. Merkley Newman Harty, New York, will handle strategy, creative and the redesign of Camdens' Web site. Millsport, Stamford, Conn., will handle sponsorships and sports and event marketing; Creative Media, New York, will handle media buying and planning. . . . Consultant Peter Boyd, New York, is contacting agencies about a $20 million to $40 million financial review. He didn't return calls for comment at press time. . . . Lands' End will break a new campaign March 5 on ABC's "The Practice"; it is the first work on the brand by DDB Worldwide, Chicago, which won the $20 million account in February. . . . Jim Beam Brands Worldwide is looking to launch its first-ever advertising for Vox superpremium vodka. The campaign comes from Y&R Advertising, Chicago, which won the Jim Beam account last year. . . . United Technologies Corp. selected Euro RSCG Tatham, Chicago, as global agency of record on its $10 million to $12 million global account. Its last AOR was Brouillard Communications, New York

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