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Beard set to retire, Dooner to join IPG

[new york] Eugene Beard, 64, vice chairman-finance and operations for Interpublic Group of Cos., is expected to retire by the end of March. Mr. Beard was chief financial officer until May, when Sean Orr, 45, succeeded him. He reports to Mr. Beard. John J. Dooner Jr., 51, now worldwide chairman-CEO of IPG's McCann-Erickson Worldwide, is expected to move to IPG as president near the time of Mr. Beard's retirement.

Consultant shops $40 mil DTC account

[atlanta] Consultancy Wanamaker/MMI has sent out requests for proposals for an unnamed $40 million DTC pharmaceutical media buying and planning account. Wanamaker declined to comment.

TiVo talks to agencies about $25 mil account

[sunnyvale, calif.] TiVo, marketer of an interactive TV service, is in discussions with ad agencies about its estimated $25 million account, in a move to possibly supplement current efforts. The company's lead agency is Campbell-Ewald, Los Angeles. TiVo is considering Goodby, Silverstein & Partners, San Francisco; and Ground Zero and Pittard Sullivan, both Los Angeles, for some or all of its account.

Winstar sends $15 mil to Margeotes

[new york] Winstar Communications selected Margeotes/Fertitta & Partners as first agency for the telco's estimated $15 million account. Consultant was Pile & Co.

DaimlerChrysler picks global media chief

[auburn hills, mich.] DaimlerChrysler moved Ken Laurence to the new post of director-global media from director-international marketing operations. He assumes the media duties previously handled by David Rooney, who moves from director-corporate advertising and media operations to the new post of director-customer relationship management, a global post on the ex-Chrysler brands.

McDonald's reviews franchise business

[oak brook, ill.] McDonald's Corp. is believed to be reviewing at least some of its local franchise business, currently at Arnold Communications, Boston. The company is pressing its agencies to portray a more consistent message. This review extends beyond the Boston-New Hampshire-Providence, R.I., franchise review being handled by Pile & Co. Arnold couldn't be reached for comment.

Gomez evaluates 3 in $8 mil review

[lincoln, mass.] Gomez Advisors is looking at three Boston agencies -- Heater Advertising, Holland Mark Edmund Ingalls and Modernista! -- for its $8 million account. The company, which runs the Web site that evaluates commerce Web sites, hopes to name a winner this week. Partners & Simon, Boston, had done project work for Gomez.

Agencies vie for Planetfeedback

[cincinnati] Online consumer feedback venture has narrowed its list of agencies to three and expects to name an agency this month in a review estimated at $25 million.

FTC panel may also study offline data

[washington] During a Federal Trade Commission online privacy committee's first meeting, several members suggested extending an online privacy study to also examine consumers' rights to data collected offline. Some members said marketers' moves to commingle information collected online with off-line data amassed by direct marketers would make it difficult not to look at consumers' privacy rights to offline data also.

Doner exits reviews for OfficeMax

[southfield, mich.] Doner dropped out of reviews for OfficeMax Inc.'s estimated $45 million chain store account and new, estimated $15 million Web account Feb. 4. Publicis & Hal Riney's Chicago office remains in both pitches. OfficeMax declined to comment

Monsanto sells off NutraSweet and Equal

[st. louis] Monsanto Co. agreed last week to sell its sweetener brands NutraSweet and Equal to investment group Tabletop Acquisition Corp. for $570 million. Y&R Advertising, Chicago, had handled both brands.

Senator: Demand free anti-drug ad for each one purchased at nets

[washington] The White House should insist TV networks provide a free anti-drug ad for every anti-drug ad the government buys and quit accepting related TV programming as a substitute, U.S. Sen. Ben Nighthorse Campbell (R., Colo.) said last week. Sen. Campbell made his comments at a Senate hearing on the ad campaign of the White House Office of National Drug Control Policy. The White House office, however, said programming can offer a better payback than ads.

Papa John's disputes new slogan for Pizza Hut

[louisville, ky] Papa John's International has opposed competitor Pizza Hut's trademark application for the slogan "The best pizzas under one roof," contending the phrase is "deceptively misdescriptive." The move comes just a month after Papa John's was ordered by a federal judge to stop using its "Better ingredients, better pizza" slogan due to a lawsuit by the Tricon Global Restaurants unit.


First Security Corp. to FJC&N/W&R, Salt Lake City, to consolidate the estimated $10 million to $15 million ad account of merging banks First Security and Zions Bankcorp. Zion agency FJC&N/W&R pitched against First Security incumbent Publicis, Salt Lake City, in the in-house review. . . . Veronis Suhler and BBC Worldwide Americas have formed a 50-50 joint venture to build a U.S. publishing-based consumer media company. . . . Bowstreet to Hill, Holliday, Connors, Cosmopulos, Boston, as first agency for the Internet software company's $10 million advertising account. . . . Kohl's Corp. later this month breaks a new TV campaign for its department store chain from agency J. Walter Thompson USA, Detroit. . . . Richard Becker has left his post as VP-marketing and communications at Financial Services Corp., White Plains, N.Y. OnMoney broke its launch campaign from DDB Worldwide, Chicago, last month, with a spot during the Super Bowl

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