Delta, Air France
alliance taps Euro RSCG
[atlanta] The fledgling alliance led by Delta Airlines and Air France has tapped the Euro RSCG Worldwide network for its estimated $30 million global account. The alliance is set to be launched in the first half of the year.
Goldberg for $50 mil acc't
[san francisco] Carclub.com, a Web site backed by Ford Motor Co. and offering members a variety of automotive services, picked Goldberg Moser O'Neill, San Francisco, as its first agency. Spending is estimated at $30 million to $50 million.
Boeing returns with image campaign
[seattle] Boeing Corp. this spring is scheduled to break a corporate-image campaign from McCann-Erickson Worldwide, Los Angeles, the first time it has run TV ads in the U.S. in several years, a company spokesman said. Boeing, said to be looking in the long-term to remake itself as a communications company, plans to spend more than $50 million on its brand-image effort, primarily outside the U.S.
Pfizer, Searle pick Lally for new drugs
[new york] Joint marketers Pfizer and the Searle division of Monsanto Co. have tapped Lally, McFarland & Pantello/Euro RSCG to serve as the launch agency for the next-generation of arthritis-treatment prescription drugs after Celebrex, executives close to the marketer said. Lally may play a role in giving the drugs brand names.
Home Shopping Net taps Kirshenbaum
[st. petersburg, fla.] The Home Shopping Network chose Kirshenbaum Bond & Partners, New York, as its first agency for its account valued at $30 million. Kirshenbaum will handle advertising, public relations, interactive, promotion and event marketing for the TV network.
Bush warns of McCain ad plan
[austin, texas] Texas Gov. George W. Bush's campaign last week warned that ad deductibility changes urged by GOP presidential rival Sen. John McCain would severely impact Internet companies. A Bush aide said the governor opposes any change in deductibility. Under Sen. McCain's plan, 80% of ad costs would be deductible the first year, with the rest treated like other expenses offering benefits of more than a year.
Oracle readies Net broadcast network
[redwood shores, calif.] Oracle Corp. is preparing to launch a five-channel Internet audio-video broadcast network next month, offering original content in nine languages, Advertising Age's Business Marketing reports today. Oracle and its business partners will advertise on the net, while Hewlett-Packard Co. and other tech companies will develop programming in exchange for sponsorships.
Y&R stock drops over Sears rumor
[new york] Young & Rubicam's stock dropped 14% Jan. 21 on the rumor that its long-standing relationship with Sears, Roebuck & Co. was in trouble. However, the stock recovered to close at 57 7/8, just 1/4 off the Jan. 20 close. Sears executives denied the rumor. A spokeswoman said, "There is no change in the relationship. Y&R is a valued team player of ours."
P&G unites skincare/makeup duties
[cincinnati] Procter & Gamble Co. consolidated global management of its skincare and makeup brands among top executives in its beauty care division. Among the changes, Susan Arnold, president-global skincare, will add duties overseeing global cosmetics formerly held by A.G. Lafley, who remains president-global beauty care and North America. Marc Pritchard, VP-general manager North America and Latin America cosmetics, adds global responsibility for the Cover Girl brand; Gina Coleman Drosos, general manager, North America skincare and personal cleansing, will oversee Oil of Olay skincare and makeup globally.
DLJ ads tout no commissions
for Super Bowl Sunday trading
[new york] DLJ Direct will break an ad campaign Jan. 26 to back a Super Bowl-theme promotion for its online brokerage, but it won't run during the big game. Print and TV ads from Kirshenbaum Bond & Partners will tout the commission-free trading that will be available through dljdirect.com only on Super Bowl Sunday. "Why invest $2 million on one ad in the Super Bowl, when we could invest it on you?" ask the TV spots.
Netpliance is paying a record $3 million for a 30-second commercial on the Super Bowl, according to executives familiar with the deal, Electronic Media reports today. A Netpliance executive and ABC ad sellers declined to comment. . . . Kraft Foods Co. agreed to acquire nutrition/energy bar marketer Balance Bar Co. for $268 million. No decision has been made on whether Kraft will retain Balance Bar agency of record Suissa Miller, Los Angeles. . . . Western Initiative Media Worldwide, New York, said it will resign as strategic media partner for CKE Restaurants chain Hardee's. Hardee's spent $40 million in measured media in the first 10 months of 1999, according to Competitive Media Reporting.
. . . Sun Microsystems last week bowed a $100 million-plus ad campaign with three teaser print ads, created by Lowe Lintas & Partners Worldwide, San Francisco. The business-aimed campaign continues the tagline "The dot in dot-com," but evolves with a "Hollywood" theme. . . . Sara Lee Corp. will form a new retail division to handle the marketing of its newly acquired Chock Full o'Nuts and Nestle USA coffee brands. Sara Lee Coffee & Tea will be headed by President-CEO Hank deBack. . . . More.com to Citron Haligman Bedecarre, San Francisco, from Gardner, Geary, Coll & Young for the online drugstore's estimated $20 million account. . . . Marcello Serpa, partner and creative director of Sao Paulo agency Almap BBDO, will be the president of the main jury at the International Advertising Festival in Cannes in June. . . . Vehix.com, an online new and used car-buying service, kicks off a $35 million campaign Feb. 1 on national cable TV.