Amster Yard wins Excite@Home account
[redwood city, calif.] Excite@Home has chosen Amster Yard, New York, to handle its estimated $5 million to $10 million account. Excite@Home also selected Gillespie, Lawrenceville, N.J., to handle its $5 million direct marketing and Web communications.
M&M/Mars eyes three shops for Twix
[hackettstown, n.j.] M&M/
Mars is expected to hear agency pitches in mid-February for its global Twix brand. A decision is expected on the more than $30 million account by the end of that month. Incumbent D'Arcy Masius Benton & Bowles, St. Louis, will defend against Mars roster agencies BBDO Worldwide and Grey Advertising, both New York.
DDB wins $50 mil Energizer Co. work
[st. louis] Energizer Co. has chosen DDB Worldwide, Chicago, to handle an assignment said to be for a new battery line, code-named E2, to compete against Gillette Co.'s Duracell Ultra. Executives close to the review said it is global and could exceed $50 million in spending. Leo Burnett Co., Chicago, also competed. TBWA/Chiat/Day, Playa del Rey, Calif., continues to handle the $60 million Energizer brand.
Nestle launches Alpo TV spots
[glendale, calif.] Nestle USA will launch a new TV campaign at the end of this month to promote the move to a more nutritional formulation of its Alpo Complete dry dog food. The effort, from Dailey & Associates, West Hollywood, touts the inclusion of chicory root to control bacteria and aid digestion.
Longs Drug opens review
[walnut creek, calif.] Longs Drug Stores Corp., a 400-store chain in six western states, has begun a review of the TV and radio portion of its estimated $18 million account. A spokeswoman said the invitation-only review will include both large and midsize agencies. Incumbent Doner, Southfield, Mich., will participate, along with Hoffman/Lewis, San Francisco, and other undisclosed agencies. A decision is expected by March.
GM's OnStar unit to kick off campaign
[troy, mich.] General Motors Corp.'s OnStar division confirmed it is readying a new national ad campaign from Campbell-Ewald, Warren. The marketer declined to confirm that creative shows Batman touting the features of the in-vehicle telecommunications system. The agency also declined comment. This is the first national push from Campbell-Ewald.
Bacardi considers online review
[miami] As Bacardi-Martini USA winds down its estimated $30 million creative review, the marketer is mulling an interactive review. AAR/Bob Wolf & Partners, New York, which is handling the creative review, has contacted agencies. A decision on the creative review is expected soon.
Pepperidge Farm hooks new Goldfish
[norwalk, conn.] Campbell Soup Co.'s Pepperidge Farm unit will introduce a new lineup of Goldfish crackers -- Team Goldfish -- that feature sports-themed shapes. The first will launch later this month with helmet-clad goldfish and footballs.
Kellogg launches soy Smart Start
[battle creek, mich.] Kellogg Co. next month will launch its Smart Start Soy Protein cereal, initially in states west of the Mississippi "in areas already familiar with soy protein," a Kellogg spokeswoman said. The company wouldn't comment on timing of the planned national rollout. TV and print, from J. Walter Thompson USA, New York, break in April.
Toyota plans online ads for hybrid Prius
[torrance, calif.] Toyota Motor Sales USA plans an Internet ad push to generate interest for its upcoming Prius, the first mass-produced gas-electric car. The five-seater arrives in U.S. showrooms this summer.
Martin Agency wins $20 mil Homebytes.com account
[richmond, va.] Internet real estate company Homebytes.com has selected the Martin Agency as the first agency of record for its $20 million account.
Bennigan's trims review down to 4 finalists
[plano, texas] Bennigan's Irish American Grill & Tavern has narrowed its review to Marc USA, Ogilvy & Mather Worldwideand, Richards Group, all Dallas, and another, undisclosed agency. The Metromedia Restaurant Group unit recently tapped Marc to handle its sales promotion account. Doner, Southfield, Mich,. was the previous agency.
Bob Nilsen to chief operating officer, Tricon Global Restaurants' Taco Bell, Irvine, Calif., from senior VP, Tricon International's South Pacific region. He succeeds Tom Daven, who left the company. . . . Mark Simon to exec VP-creative director, Campbell-Ewald, Warren, Mich. He leaves FCB Worldwide, Southfield. . . . Safeco has begun a review for its $6 million to $7 million account. Incumbent Cole & Weber, Seattle, has been invited to participate in the pitch being conducted by Select Resources International, West Hollywood, Calif. . . The Antigua & Barbuda Ministry of Tourism tapped Bates USA's Bates Travel & Tourism, Atlanta, to handle its estimated $4 million account. . . . Marcia Stone, 44, to deputy creative director, Bates North America, New York, from exec VP-executive creative director, Bates USA Midwest, Indianapolis. Also: David Reyburn, 41, to senior VP-executive creative director from senior VP-creative director. . . . Michael Polk, 39, to president, Asia/Pacific, Kraft Foods International, Rye Brook, N.Y., from exec VP-general manager, Kraft Foods' Post Cereals Division