Published on .

Most Popular
Cracker Jack adds Goodby to contenders

[plano, texas] Goodby, Silverstein & Partners, San Francisco, has been added to the list of agencies invited to pitch ideas for Frito-Lay's recently acquired Cracker Jack brand. The deadline for the other shops -- Jordan, McGrath, Case & Taylor, New York, and Suissa Miller, Los Angeles -- to present has been postponed until after Jan. 1. The brand is expected to spend $8 million to $10 million annually.

Sprint readies phone card promo for Super Bowl

[westwood, kan.] Sprint Corp. is expected early next month to launch an estimated $10 million marketing and advertising blitz tied to the Super Bowl. The effort aims to sign up customers using free calling cards, with 32 designs modeled after Super Bowl tickets. New Sprint long-distance customers will get a free card and can receive others as long as they stay with Sprint. Next month, TV ads created by J. Walter Thompson USA, San Francisco, will hype the 10-minute cards. Sprint officials declined comment.

Drypers will relaunch detergent/softener

[houston] Drypers Corp. will relaunch a recently acquired laundry detergent/fabric softener brand in the first half of 1998. Drypers last month bought the X-Claim brand from Newlund Labs, which launched the product this year in eastern and Midwest markets. Drypers is reviewing plans for the relaunch, including marketing support and a possible brand name change, said David Olsen, VP-marketing.

1-800-FLOWERS may be mulling full review

[westbury, n.y.] 1-800-FLOWERS confirmed it's contacting agencies about project work, but agencies said the search could lead to a review of the florist's $10 million account, currently at McCann-Erickson Worldwide, New York. "It's not a formal review," said James Glicker, VP-sales and marketing. "We're looking to expand our marketing." However, Mr. Glicker did not rule out an AOR switch in the future.

Reebok scales back O'Neal ads for '98

[stoughton, mass.] Reebok International is giving NBA star Shaquille O'Neal a less prominent role in 1998 advertising, feeding industry speculation Mr. O'Neal could be one of many Reebok endorsers whose contract is being restructured, if not dropped, to cut costs. Reebok says most of the endorsement and sponsorship deals it is renegotiating are local or regional in nature, but wouldn't specify which athletes may be affected.

Rodale in talks to sell 'Heart & Soul'

[emmaus, pa.] Rodale Press is in discussions to sell Heart & Soul to Mary Anne Holley, founder of short-lived upscale African-American lifestyle title Sazz. An agreement is expected to be announced this week if both parties agree on terms. Heart & Soul, a 260,000-circulation every-other-monthly African-American health title, was relaunched by Rodale and Reginald Ware from his 1988 title, Feelin' Good.

Frontier picks 4 finalists in review

[rochester, n.y.] Frontier Corp. named four finalists in its $10 million telecommunications account review: incumbent Infantino Associates and ICE, both Rochester; and Eric Mower & Associates, and Mark Russell & Associates, both Syracuse.

Shoney's set for repositioning, new shop

[nashville, tenn.] Shoney's family-dining chain is readying a repositioning effort that will be part of the assignment for its new agency, slated to be selected from three finalists Dec. 18. Finalists for the $24 million account are McKinney & Silver, Raleigh, N.C.; Partners & Shevack, New York; and Italia/Gal, Los Angeles. Incumbent Bernstein-Rein, Kansas City, Mo., withdrew last month. Bill Weilbacher of Bismark Corp., Dennis, Mass., is consultant on the review.

GMC assignment headed to Bronner Slosberg

[detroit] General Motors Corp.'s Pontiac-GMC Division is expected to name Bronner Slosberg Humphrey, Boston, for its GMC below-the-line work previously handled by McCann-Erickson Worldwide, Troy, Mich., executives close to GM said.

SRI's Smart project develops rate card for agencies, nets

[westfield, n.j.] Statistical Research Inc., as it plans for a rollout of its Smart initiative on audience measurement, is developing a rate card to take to agencies and TV networks. The latest concept, said executives with knowledge, is for SRI to ask for funds based on the company reaching certain performance milestones.

Goodby makes shifts in top management

[san francisco] Goodby, Silverstein & Partners has retuned top management, elevating Jon Steel, who continues as director of strategic planning, to vice chairman. Mr. Steel's duties as general manager will be taken over by Harold Sogard, now director of account management. Partner Robert Riccardi will add the title of director of account management.


South African Airways to Hunt Lascaris/ TBWA, South Africa, for its $20 million account. . . . David Nottoli is expected to be named brand manager for General Motors Corp.'s new Cadillac sport-utility vehicle; he's already brand manager for Cadillac Catera. . . . Warner-Lambert Co. will pump an estimated $15 million to $20 million into direct-to-consumer advertising early next year behind its new diabetes drug Rezulin, awarded to roster agency Bates USA, New York. . . . BMW Motorcycles is meeting with agencies about its estimated $2 million account. Fallon McElligott Berlin, New York, previously handled the account. . . . Tenneco Packaging to DDB Needham Worldwide, Chicago, from Jordan, McGrath, Case & Taylor, New York, for its $15 million Hefty bags account. . . . White House Office on Drug Control Policy won the final OK from Congress to kick off a 12-city, four-month test of anti-drug advertising in January, with about $15

In this article: