Published on .

Most Popular
NBC taps N.Y.'s FMB for $80 mil Olympics account

[los angeles] NBC awarded Fallon McElligott Berlin, New York, its $80 million, eight-year contract to promote its coverage of the Olympic Games. Suissa Miller was the other contender. Joe Duffy Design, a division of Fallon McElligott, Minneapolis, has the account logo work; parent Fallon McElligott will not work on the account. Andy Berlin is in continuing talks to buy back his agency from Fallon McElligott; those talks are expected to be finalized by the end of October.

Poppe Tyson abandons traditional ad work

[new york] Poppe Tyson is dropping its traditional ad business to focus its offices here and in Mountain View, Calif., on interactive. Chairman-CEO Kevin C. Clark said Poppe Tyson still hopes to proceed at some point with its long-discussed publc stock offering. Poppe Tyson's Los Angeles office will close and move its 50 staffers-and reported $65 million in Toshiba America and Western Digital Corp. business-to Bozell Worldwide, Costa Mesa, Calif., in a new Bozell Worldwide Technology Group. Bozell also will open in Mountain View with 50 staffers and $37 million in Poppe Tyson general advertising. Poppe Tyson has not decided what to do with its Pittsburgh office.

Natural gas distributor taps Kovel Kresser

[los angeles] Energy Pacific, positioning itself as a leading energy provider under deregulation, named Kovel Kresser, Santa Monica, Calif., its first agency for what could grow into a $30 million to $40 million account. A planned campaign will be rolled out in January in California, Massachusetts, Ohio and other states. Energy Pacific is a joint venture of Pacific Enterprises and Enova Corp., which, pending approval of an announced merger, will become the largest U.S. natural gas distributor.

Carter-Wallace unites

$35 mil at Bates

[new york] Carter-Wallace consolidated its consumer products business totaling $35 million at Bates USA, an agency it has worked with for over 50 years. Bates added responsibilities for Pearl Drops toothpaste, First Response pregnancy test kits and Nair depilatory cream, totaling a combined $10.8 million, previously at Avrett, Free & Ginsburg.

U.K.'s Wicken named

new CEO at Simmons

[new york] Syndicated research company Simmons Market Research Bureau has a new CEO: Geoff Wicken, an executive moving from U.K.-based researcher BMRB, also owned by WPP Group, Simmons' parent company. President-CEO Rebecca McPheters is out, but is likely to continue as a consultant. In related news, Bud Ward, senior VP-syndicated sales for Simmons, will become senior VP-sales at Juno Online Services, the ad-supported e-mail service.

DDB Needham readies global VW campaign

[duesseldorf] DDB Needham Worldwide is in the process of creating a global campaign for Volkswagen AG with a focus on the approaching millennium. The campaign, which could air in the first half of 1998, is intended to run in the U.S. as well (AA, Aug. 11). Arnold Communications handles VW's U.S. account. DDB declined to comment. VW execs couldn't be reached at press time.

Nike picks JWT

for Asian business

[beaverton, ore.] Nike has awarded its Asian business outside Japan to J. Walter Thompson Co., Shanghai. Spending wasn't disclosed and there was no previous agency. The assignment marks Nike's first efforts to woo Chinese consumers with advertising. Japan is handled by the alliance of Wieden & Kennedy, Portland, Ore., and McCann-Erickson Worldwide, Tokyo, while Australia is handled by Wieden.

Univision unit tries

English programming

[new york] Si-TV, the first English-language programming to appear on Univision's Galavision, will debut Nov. 9. It is the first attempt by Galavision to attract English speakers in bilingual homes; the network has previously been an all-Spanish-language broadcaster. The initial Si-TV block will consist of two half-hours, a talk show and a program with stand-up comics. Miller Brewing Co. will be one of the advertisers.

Warner-Lambert kicks off $8 mil allergy season spot for Sudafed

[morris plains, n.j.] With the fall allergy season under way, Warner-Lambert Co. breaks an estimated $8 million network TV Sudafed drive today from Bates USA, New York. The spots feature animated characters affected by other sinus medicines that make their heads float away like balloons.

Roman resigns at Apple;

former ad exec Olivo returns

[cupertino, calif.] David Roman resigned Oct. 10 as Apple Computer's VP-advertising and brand communications, and former ad executive Allen Olivo rejoined the company, as expected (AA, Oct. 6). Mr. Olivo will be senior director of worldwide advertising and marketing communications, a new position, overseeing advertising, collateral and packaging.

$45 mil GTE branding campaign from O&M is postponed

[dallas] Ogilvy & Mather's estimated $35 million to $45 million national corporate branding campaign for GTE Corp. has been pushed back from its expected launch date, but will debut as soon as possible. Glen Gilbert, GTE VP-advertising and social responsibility, said the holdup is due to normal delays of putting a large campaign together. He said the delay has nothing to do with rampant speculation about a GTE and AT&T Corp. merger.


Anheuser-Busch is shifting its $8 million Bud Light Hispanic account to Castor Group, New York, from Bromley Aguilar, San Antonio.

. . . Dep Corp., Rancho Dominguez, Calif., to DavisEllen, Los Angeles, for the creative portion of its estimated $10 million account following a review; the account had been inactive. Finalists were Bozell Worldwide, Costa Mesa, and Campbell-Ewald and Dailey & Associates, both Los Angeles. . . . Aaron Cohen, exec VP-broadcast at Young & Rubicam's Media Edge, New York, has left to seek "new leadership challenges." Mr. Cohen was at Media Edge and its predecessor, N. W. Ayer & Partners, for eight years. . . . D'Arcy Masius Benton & Bowles, New York, won the Good Housekeeping account. Jordan, McGrath, Case & Taylor, New

In this article: