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TeleVest, Wells align

to seek $1 bil P&G prize

[new york] MacManus Group's TeleVest and Wells BDDP have formed a strategic alliance to pitch Procter & Gamble Co.'s $1 billion-plus media consolidation. Currently, TeleVest handles P&G's broadcast network and syndication assignments, valued at about $780 million. Wells has cable and sports, worth about $200 million. Spot TV, divided among three shops, is included in the consolidation.

FCC expected to OK

gambling ads in West

[washington] The Federal Communications Commission this week is expected to formally OK unfettered gambling advertising on TV and radio, at least in nine Western states. Reacting to an appellate court decision Aug. 27 not to rehear the agency's appeal of a ruling striking down a gambling ad ban law and FCC rules, the FCC is expected to announce it will no longer enforce its anti-gambling ad rules. Not clear last week was whether the agency might suspend enforcement nationally.

Air Force Reserve sends

$17 mil acc't to TMP

[robins air force base, ga.] The Air Force Reserve has awarded a five-year Yellow Pages and recruitment advertising account to TMP Worldwide, New York. Total billings are estimated at $17 million, previously handled by HMS Partners, Columbus, Ohio.

Jockey adds Martin,

Grey, Wells to review

[kenosha, wis.] Jockey International has expanded the list of contenders for its $15 million to $20 million creative account. Partners & Shevack and M&C Saatchi, both New York, had been the finalists, but Jockey has now added Martin/

Williams, Minneapolis; and Grey Advertising and Wells BDDP, both New York. Fairman, Schmidt & Cappelli, Chicago, had handled.

Lexus adopts new tone

in fall campaigns

[el segundo, calif.] Lexus division of Toyota Motor Sales USA moves away from its sophisticated voice in a series of ad campaigns breaking this month and through the fall from Team One. The LS campaign, tagged "When was the last time you were this connected to a car," uses painted images of drivers so they appear to blend into the vehicle. A techno pop branding spot shows Lexus products on TV sets. The biggest push this fall will be the $40 million late October campaign for the GS, to be positioned as the world's fastest luxury sedan. Spending overall will remain near 1996's $150 million level.

U S West signs as

U.S. Olympic sponsor

[colorado springs, colo.] Olympic Properties of the U.S., the marketing arm of the U.S. Olympic Committee, has signed U S West Communications to a $25 million-plus deal to sponsor the U.S. Olympic team from 2000 to 2004. Included in the pact are sponsorship rights to the 2002 Winter Olympics in Salt Lake City. U S West's sponsorship spans several categories, including local service, telecards and wireless personal communications. AT&T Corp. has secured the long-distance category.

McDonald's prepares

Mega Mac to battle BK

[oak brook, ill.] McDonald's Corp. is finalizing plans for a Mega Mac, Crain's Chicago Business reports today. The new rendition of the restaurant's most popular sandwich uses the Quarter Pounder sandwich beef patties and is 50% larger than the Big Mac.

Bausch expected

to trim review hopefuls

[rochester, n.y.] Bausch & Lomb is expected to make the first cut in its estimated $55 million to $70 million worldwide Vision Care account review by about Sept. 19, delayed a month by the United Parcel Service strike. Of 15 participating agencies, three to six will be selected by midmonth, with a final decision by the end of October.

Wendy's prepares new ads

touting Fresh Stuffed Pitas

[dublin, ohio] Wendy's International plans to break network TV ads from Bates USA, New York, later this month and in October revisiting its Fresh Stuffed Pitas. The four-item pita line-launched last spring-pushed up sales in a tough climate and may give the chain a needed boost now, a Wall Street analyst said.

Nabisco nears decision

on Poupon, A.1. review

[parsippany, n.j.] Nabisco could decide this week who will replace Lowe & Partners/SMS, New York, as agency of record for Grey Poupon mustard and A.1. steak sauce. Nabisco heard presentations Sept. 4 from incumbents Foote, Cone & Belding and McCann-Erickson Worldwide, both New York. Lowe refused to participate in a review of the account, measured at $19 million in spending by Competitive Media Reporting, but which agency executives put at closer to $11 million.


Sears, Roebuck & Co. has consolidated its magazine media-buying account at Y&R Advertising, New York and Chicago, from Ogilvy & Mather and in-house. . . . Red Roof Inns is contacting agencies about a direct-marketing loyalty program assignment. . . . Nike is expected to announce today it has chosen Organic Online, San Francisco, as its interactive agency of record. . . . Cowles Media Co., owners of The (Minneapolis) Star Tribune, is reviewing its "strategic alternatives" that may include a possible sale of the family-run company, or merger with another media company. . . . Aamco Transmissions to Publicis/Bloom, New York, from Group Two, Philadelphia, for its $20 million creative account. A new campaign, with James Brolin continuing as spokesman, will break in the fourth quarter. . . . Bay Networks has narrowed the review for its $15 million campaign to Hanft Byrne Raboy Abram & Partners and Mezzina/Brown, both New York; Hill, Holliday, Connors, Cosmopulos, Boston; and Amazon, San Francisco. . . . CompuServe declined to comment that investment company Welsh, Carson, Anderson & Stowe was considering making a majority investment in the online service. Shares of stock from CompuServe and its owner H&R Block rose Sept. 4 after a report

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