[austin, texas] Dell Computer Corp. has confirmed it's meeting with agencies outside its roster but maintained the talks are for a special project that will not affect its estimated $80 million in spending at Goldberg Moser O'Neill, San Francisco (AA, Aug. 4, et seq.). The new assignment is for a global branding project with as much as $100 million in spending, according to executives familiar with the special review, who said it is unrelated to a new Dell division aimed at consumers and now at Goldberg. The executives said the review includes, as previously reported: Grey Advertising, Y&R Advertising and J. Walter Thompson USA, all New York; plus Goldberg; and two undisclosed others. A decision is expected in October.
Mazda narrows list for
$240 mil U.S. account
[santa ana, calif.] Mazda Motor of America last week narrowed its $240 million U.S. agency review to six agencies, including Ogilvy & Mather and Deutsch, both New York; Dailey & Associates, Los Angeles; and GSD&M, Austin, Texas. Foote, Cone & Belding, Santa Ana, had to resign the account when its holding company, True North Communications, acquired Bozell, Jacobs, Kenyon & Eckhardt, a Chrysler Corp. agency. A decision is expected by the end of October.
Exchange holds review
[new york] The American Stock Exchange has placed its corporate image account in review. Agencies contacted include incumbent Merkley Newman Harty; Doremus & Co., which handles the exchange's investment products account; Angotti, Thomas, Hedge; and Fallon McElligott Berlin. The account currently has billings of $7 million. A decision is expected in October.
Dealers laud '98
[dearborn, mich.] Ford Motor Co.'s Lincoln-Mercury Division 1998 TV spots are the best in years from the Detroit office of Y&R Advertising, according to dealers who saw them. Each Mercury spot opens with a channel-surfing male watching "Imagine TV," a nod to the automaker's "Imagine yourself in a Mercury" tag, which will stay. Lincoln keeps its "What a luxury car should be" tag. The humor should help woo younger customers, dealers said. The division is preparing to launch several new models, and so is likely to up spending from its 1996 level of $274 million.
Canon readies $25 mil
printer ad campaign
[costa mesa, calif.] Canon Computer Systems this fall plans a $25 million ad campaign to launch its line of Canon Color Bubble Jet printers and its Canon Convertible Printer. The campaign is tagged "See what we mean." Print breaks this month; three 15-second TV spots break in October. A Web site and point of purchase also support. Hajjar & Partners, Marina del Rey, handles.
FTC reveals papers used in Joe Camel appeal
[washington] Federal Trade Commission cited R.J. Reynolds Tobacco Co. documents prepared in the '70s and '80s, some in draft form, that suggest the company had a low share among teen smokers. It's the FTC's first description of evidence it used to go after Joe Camel. RJR failed to have the scope of the FTC's document request narrowed.
to TBWA Chiat/Day
[new york] Ken Segall is joining TBWA Chiat/Day as senior partner-creative director on Apple Computer. Previously, Mr. Segall was exec VP-executive creative director at Y&R Advertising. Mr. Segall earlier denied he was in discussions with the agency (AA, Aug. 18).
Nike introducing Jordan brand footwear, apparel
[beaverton, ore.] Athletic footwear and apparel giant Nike next week will announce it is giving superstar endorser Michael Jordan his own brand. The Jordan footwear and apparel line, to be launched in November, will include the Air Jordan 13 basketball shoe. TV and print ads, from Wieden & Kennedy, Portland, Ore., will support.
$47.7 mil media review to two
[madison, n.j.] Schering-Plough Corp. this week expects to reduce to two agencies the list of contenders for its $47.7 million over-the-counter U.S. broadcast media account, previously handled in-house. BJK&E Media, New York, is believed to be participating, along with undisclosed others. A decision is expected by the end of September.
Federated Stores kicks off
Badge with $3 mil campaign
[new york] Federated Department Stores is launching its newest private label brand, Badge, a line of streetwear for young men, with a $3 million TV and print campaign that breaks this month. The campaign features New York Generation X street band Budo Vooba. Print will run this fall in magazines ranging from Vibe to Inline Skater. Amodeo Petti, New York, handles.
Marriott International consolidated its Renaissance Hotels & Resorts account at McCann-Erickson Worldwide, New York, Marriott's global agency. Spending is estimated at $15 million to $20 million. Bozell Worldwide, New York, is the previous agency. . . . Academy of Television Arts & Sciences can give a prime-time Emmy Award in the best TV commercial category, the American Arbitration Association ruled last week. National Academy of Television Arts & Sciences, which oversees the Daytime Emmy Awards, opposed the honor and the arbitrator was brought in to resolve the conflict. NATAS said it will now consider legal options. Advertisers nominated for best TV commercial of 1996-97 are General Motors Corp., HBO, Levi Strauss & Co., and Nike. The winner will be announced Sept. 14. . . . Nintendo Corp. of America has pushed back the launch of three key games for its N64 platform from the fourth quarter to next year. This fall's $10 million cross-promotion with Taco Bell Corp. will be unaffected by the delay. . . . Darwin Digital interactive division of Saatchi & Saatchi Advertising, New York, has won a portion of Time Warner's online publishing Pathfinder account, according to executives familiar with the deal. Spending was undisclosed. . . . Clear Channel Communications' $693 million acquisition of Paxson Communications, 46 radio stations was approved by the Justice Department