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VOLVO HANDS AMV/ BBDO $96 MIL GLOBAL PROJECT

[goteborg, sweden] Volvo has awarded Abbott Mead Vickers/

BBDO, London, a new global project worth an estimated $96 million. The assignment, which excludes Scandinavia, does not affect Volvo's existing agency relationships around the world. Currently, Volvo country managers-free to decide on their own agencies-work with 104 shops in 86 countries.

NBC SPORTS LOOKS FOR OLYMPICS BRANDING SHOP

[new york] NBC Sports is looking for an agency to brand and promote its ties to the five Olympic Games the network will televise from 2000 to 2008. Citron Haligman Bedecarre and Goodby, Silverstein & Partners, both San Francisco, and Fallon McElligott Berlin, Kirshenbaum, Bond & Partners, Cliff Freeman & Partners and Deutsch, all New York, are said to be contenders for the business. An NBC spokesman said that it was too early to comment on the review.

SPRINT TALKS TO 5 FOR COLLEGE BUSINESS

[kansas city, mo.] Sprint is talking to Boston agency Hill, Holliday, Connors, Cosmopulos and New York's Lowe & Partners/SMS, Deutsch, Wells Rich Greene BDDP and Mad Dogs & Englishmen for its $15 million direct marketing account to college students, according to executives close to the account. A spokeswoman for Sprint called the talks a "capabilities presentation" and denied the account was in review. J. Walter Thompson Direct, New York, is Sprint's agency of record.

CHEVY CHICAGO DEALER GROUP STILL INDEPENDENT

[warren, mich.] General Motors Corp.'s Chevrolet division will allow its Chicago regional dealer ad group to remain independent, not merging it into a larger region. The Chicago group's $25 million account remains at Lois/EJL, Chicago; there was no review. Chicago was to merge with Milwaukee and Madison, Wis., and parts of Indiana and Illinois, which now will hold a review for that area's $8 million account.

'ANASTASIA' ADDS 2 PROMOTIONAL PARTNER

[los angeles] Twentieth Century Fox Film Corp. is said to have enlisted Dole Food Co. and Chesebrough-Pond's USA Co. to its promotional program for "Anastasia," the studio's first animated feature, due this fall. They join Burger King Corp., Hershey Chocolate USA and others. Fox is also believed to be in talks with Blockbuster Video Corp. and Payless Shoesource as well. Total promotional support for the movie is likely to exceed $60 million. Fox wouldn't comment.

GOLDBERG EXITS INFOSEEK ACCOUNT

[sunnyvale, calif.] Goldberg Moser O'Neill, San Francisco, has parted ways with Web search engine Infoseek Corp., recently hit by management turnover that included the loss of its marketing management. Goldberg won the $2.5 million account in August.

UNILEVER MOVES $320 MIL EURO MEDIA PLANNING

[london] Unilever has moved strategic media planning for its $320 million fabric and household cleaning products accounts in Europe out of its three roster creative agencies and into the two media specialists that already handle media buying for it. Initiative Media will handle Lever Bros. Co.'s European fabric cleaners, fabric conditioners and dishwasher products. CIA Blumedia gets all Lever Europe's household cleaners and hand dishwashing products. Creative for fabric and household cleaning products in Europe is handled by J. Walter Thompson Co., Ogilvy & Mather Worldwide and Ammirati Puris Lintas.

REEBOK TALKS TO 3 FOR $73.6 MIL MEDIA ACCOUNT

[stoughton, mass.] Reebok International has contacted at least three agencies for its $73.6 million global media review, executives close to the review said. They are DDB Needham Worldwide, D'Arcy Masius Benton & Bowles and Grey Advertising, all New York. Reebok has told the agencies to expect, in 1998, $70 million in U.S. billings, and $3.6 million in international billings. Another $50 million in international billings is spent by international distributors of Reebok products and handled by local agencies in various countries. Bismark Corp. in Dennis, Mass., is the consultant on the review.

CHAIRMAN-CEO KLAUS FLETTNER LEAVING DDB GERMANY

[duesseldorf] Klaus Flettner, the 36-year-old chairman-CEO of DDB Germany-instrumental in maintaining the agency's hold on the $80 million Volkswagen account-left the agency suddenly July 1 following disagreements with Chief Creative Director Paul Steentjes. He had been in the post six months. Lucas Mees, president of DDB Northern Europe, will assume Mr. Flettner's responsibilities until a successor is found.

FCC TO VOTE ON ALCOHOL PROBE THIS WEEK

[washington] FCC Chairman Reed Hundt finally is expected to get his vote on a probe into alcohol advertising on July 9. A spokesman for Commissioner James Quello said last week that while Mr. Quello could yet request a delay in the vote, he had tentatively decided to let the vote proceed. Mr. Quello and FCC Commissioner Rachelle Chong have both opposed a probe, giving Mr. Hundt insufficient votes among the four current commissioners to go ahead with an inquiry. Ms. Chong in June asked Mr. Hundt to delay a vote.

F.Y.I.

Sargento, Plymouth, Wis., has awarded DDB Needham Worldwide, Chicago, its $5 million cheese and snackfood account. . . . Shanghai General Motors, Shanghai, will hear pitches from agencies July 8 for the launch of the Buick brand in China. In addition to McCann-Erickson Worldwide, a major GM agency around the world, Bates Worldwide, D'Arcy Masius Benton & Bowles and two local Chinese agencies are pitching for the business. . . . M. Bonnie Axthelm, 50, executive director-corporate marketing and public affairs for 3M Europe, Brussels, died of cancer Friday at her home in East Norwalk, Conn. . . . National Basketball Association signed Adidas America as an official marketing partner to both the NBA and the Women's National Basketball Association. The multiyear deal will give Adidas ad time in NBA and WNBA games, plus a license for a new line of NBA

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