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MCDONALD JOINS ZWAIN IN BOSTON MARKET EXIT

[golden, colo.] Boston Market Chief Marketing Officer William McDonald resigned Friday, one day after chain President-CEO Larry Zwain also stepped down (see earlier story, Page 49). With Boston Market shaking up its $130 million marketing budget to refocus on its core dinner business, David Suissa, chairman of Suissa Miller, said "all bets are off" on the chain's agency assignments. "We are victims of our own success," he said, referring to the Los Angeles shop's Boston Carver sandwiches TV spots. Goldberg Moser O'Neill, San Francisco, handles Boston Market's dinner ads; Team One, El Segundo, Calif., handles holiday meal events.

BOLGER TO LEAD AMMIRATI INTERNET MEDIA UNIT

[new york] Ammirati Puris Lintas named Lynn Bolger senior VP-digital media director, heading up an expanded Internet media department. She had been director of market research and planning at Web rep firm Softbank Interactive Marketing. Ammirati may add as many as a dozen more staffers to its 22-person interactive group.

FOOT LOCKER LOOKING AT AD AGENCIES

[new york] Woolworth Corp.'s Foot Locker is contacting agencies about its estimated $25 million account to "reassess resources," according to Foot Locker Senior VP-Marketing Jack Aneser. "There is no business up for review," Mr. Aneser said. He said he has already contacted six to seven "large and small" agencies and plans on "looking at another five to six." Bates USA, New York, currently handles the account.

P&G TV AGENCIES EYE YEAREND CONSOLIDATION

[cincinnati] Procter & Gamble Co., as expected, has sent letters to its roster agencies informing them the nation's biggest advertiser will consolidate planning, scheduling and buying for TV at one agency of record (AA, March 17). Total spending will be nearly $1 billion. The agencies are D'Arcy Masius Benton & Bowles and its sister TeleVest, Wells Rich Greene BDDP, Grey Advertising, Saatchi & Saatchi Advertising, N.W. Ayer & Partners, and Jordan, McGrath, Case & Taylor, all New York; and Leo Burnett USA and Euro RSCG Tatham, both Chicago. Agencies will present in October; a decision is expected in late November or early December.

PLAYTEX REVIEW NARROWED TO 2

[chicago] Sara Lee Corp.'s Playtex Products Corp. unit has narrowed the review on its $15 million account to Grey Advertising, New York, and DDB Needham Worldwide, Chicago. A final decision is expected in mid-June.

HASSETT EXITS POINTCAST; CEO SEARCH UNDER WAY

[cupertino, calif.] Christopher Hassett, chairman-CEO and founder of Internet broadcast company PointCast, this week is expected to give up the CEO post. A search for a new CEO is under way. Insiders said the move is an acknowledgment that PointCast, which broadcasts news and information to computer desktops, needs a CEO with more experience running a large media company.

CNET ANNOUNCES NEW WEB DEVELOPMENT UNIT

[san francisco] CNET: The Computer Network on June 4 launches Web Builder, a new division devoted to tools and techniques for Web development. The division will feature a new, separately branded Web site, Builder.com, and an accompanying conference, Web.Builder, marking CNET's first entry into the conference business. Microsoft Corp. will be the site's exclusive launch sponsor. CNET tapped Greg Stern as senior VP, from VP-general manager of Seybold Seminars and Seybold Publications. In addition, Dan Shafer joins CNET as executive technical producer and editor at large. He previously worked for the online publication Salon.

HASBRO TAPS POPPE TYSON FOR ONLINE BUYING

[beverly, mass.] Hasbro Interactive named Poppe Tyson Interactive, New York, to handle Web site development and online media buying after a review that included 10 agencies. Incumbent Modem Media, Westport, Conn., competed in the review. Hasbro this month launches several new CD-ROM games based on its properties.

PAPA JOHN'S PIZZA TO LAUNCH RADIO CAMPAIGN

[louisville, ky.] Pizza chain Papa John's International in July will launch its first major radio campaign, from the Richards Group, Dallas. Seven 30-second spots will run on local radio featuring the voice of company founder John Schnatter, who talks about the chain's high-quality ingredients.

PETERSEN PUBLISHING PREPARES IPO FOR OCTOBER

[los angeles] Petersen Publishing is planning its initial public offering for October, according to Neal Vitale, president-chief operating officer and an investor. Revenues for 1996 were up 5.2% from 1995, to $226 million, according to Petersen-released records.

DURACELL TAKES ON ENERGIZER BUNNY

[bethel, conn.] Duracell North Atlantic Group broke new creative late last week for Duracell batteries featuring a head-to-head contest against rival Energizer. The new 30- and 15-second spots by Ogilvy & Mather, New York, air on network and cable TV. Network radio spots break this week.

F.Y.I.

Lisa Meyer to chief operating officer, Car-michael Lynch, Minneapolis, a new post, from director of marketing services. . . . Kansas City Power & Light to Kirshenbaum Bond & Partners, New York, as first agency of record for its more than $1 million account. Fallon McElligott Berlin, New York, was the other finalist. . . . Miller Brewing Co. is breaking two new spots for Miller Lite this week, one of which features supermodel Rebecca Romijn. . . . Jodi Alter to group account director-senior partner of Carmichael Lynch's direct marketing group, Minneapolis, succeeding Marianne Diericks, who left.

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