[virginia beach, va.] Walt Disney Co. has had talks with International Family Entertainment about either buying the company or investing in it. IFE has been discussing a similar deal with News Corp. "I think it's more likely a deal will be consummated with [News Corp. Chairman Rupert] Murdoch at this point," said one executive with knowledge of the talks, adding that Disney could also still be involved in some way.
MAZDA TO TEST FCB AD CAMPAIGN
[irvine, calif.] Mazda Motor of America gave the go-ahead to test and produce a crucial campaign from Foote, Cone & Belding, San Francisco, set to break in September. FCB also will test a separate campaign described as a brash departure from traditional car advertising. The $240 million account is based at FCB, Santa Ana, Calif., but the San Francisco office is taking the creative lead amid persistent rumors that Ford Motor Co.-backed Mazda will move to Ogilvy & Mather.
$200 MIL SPOT TV ACCOUNT PART OF P&G CONSOLIDATION
[cincinnati] Procter & Gamble Co. will likely include its $200 million spot TV account in its TV media consolidation later this year. Currently Leo Burnett USA and Euro RSCG Tatham, both Chicago, and D'Arcy Masius Benton & Bowles, New York, split the account. Burnett, DMB&B-sister TeleVest, Grey Advertising, New York, and Saatchi & Saatchi/ Zenith Media, New York, are expected to be the only participants.
WHILE PRIME-TIME WAITS, OTHER DAYPARTS MOVE
[new york] As agency buyers and the sellers at ABC, CBS, NBC and Fox await the start of the prime-time upfront this week, deals were being consummated in other dayparts last week. TeleVest, New York, and Leo Burnett USA, Chicago, were said to have done deals in daytime, early morning and news, with cost-per-thousand increases averaging in the mid-single-digit range. On the prime-time front, ABC was said to have done a few pre-upfront deals, laying a base of $300 million to $400 million. One such deal was said to be with General Motors Corp., though an executive familiar with the automaker denied that a deal had been struck.
FCB GETS $20 MIL PILLSBURY PIZZA SNACKS
[minneapolis] GrandMet's Pillsbury Co. has shifted an estimated $20 million in spending for its snacks division-encompassing pizza and pizza rolls-to Foote, Cone & Belding, San Francisco. FCB currently handles Pillsbury's breakfast business. The move takes Campbell Mithun Esty, Minneapolis, off the marketer's roster and increases FCB's Pillsbury billings to approximately $35 million.
Western Int'l exits GrandMet media review
[stamford, conn.] Western International has dropped out of the $50 million consolidated print media review being conducted by Grand Metropolitan's International Distillers & Vintners unit. Western executives said it decided against participation to focus on existing client issues. The fallout leaves Y&R Advertising, J. Walter Thompson USA and Lowe & Partners/SMS, New York, in the running.
WALGREEN CO. IN REVIEW FOR BROADCAST BUYING
[deerfield, ill.] Walgreen Co. is conducting a review for broadcast media buying, according to Craig Sinclair, VP-advertising for the drug store giant. Although the company currently spends about $20 million on broadcast, that could increase to $60 million, according to an executive with knowledge of the review. Walgreen currently uses Advanswers, St. Louis, and CPM Media, Chicago. Advanswers will participate in the review; CPM declined.
DAEWOO NARROWING $10 MIL REVIEW
[compton, calif.] Daewoo Motors, a South Korean automaker preparing to enter the U.S. late this year, said it hopes to pick an agency by May 27 on its estimated $10 million Western region review but that as of late May 23 it had made no decision. Ground Zero, Santa Monica, last week was seen as the front-runner. Other contenders are Butler, Shine & Stern, Sausalito, Calif.; Jackhammer, Dallas; Kovel Kresser & Partners, Santa Monica; Mandala Agency, Bend, Ore.; and Wiley & Associates, Westlake Village, Calif.
$20 MIL WB MEDIA ACCOUNT TO GREY ENTERTAINMENT
[burbank, calif.] WB Television Network has awarded Grey Entertainment, New York, its $15 million to $20 million media planning and buying account. Grey Entertainment, along with WB's in-house agency, will also handle selective creative assignments. The win comes after Grey's loss of the $35 million ABC Television Network in April to TBWA Chiat/Day, New York. Grey Entertainment already had Warner Bros. studios as a client.
AMC, Romance Classics to Margeotes/Fertitta
[woodbury, n.y.] Rainbow Holdings picked Margeotes/Fertitta & Partners as agency for its estimated $8 million to $10 million American Movie Classics and Romance Classics cable TV channels account following a review. Waring & LaRosa had handled the account.
NEW U.K. GOVERNMENT SUPPORTS EUROPEAN TOBACCO AD BAN
[london] A Europewide ban on tobacco advertising is expected following the U.K. Labour Party's May 1 election victory. The Labour Party publicly committed itself to outlawing tobacco advertising in the U.K., where it's now only banned on TV, and is also believed to support the European Union's Tobacco Advertising Directive, which would ban tobacco advertising in the EU. The directive had been blocked by opposition from the German, Dutch and British governments.
Pentax Corp. to Thomas & Perkins, Denver, for its $7 million photographic account, from Carmichael Lynch, Minneapolis. . . . Macy's West bought its TV creative back in-house after two years at Citron Haligman Bedecarre, San Francisco. Spending was estimated at $10 million. . . . Joe Cupani, 44, to chairman, Chapman Agency, New York, from vice chairman-chief creative officer. He succeeds Janet Coombs, who last week moved to president of Wunderman Cato Johnson's New York office. . . . Gap Inc. will launch a Gap catalog and begin