LATE NEWS

Published on .

Bridgestone/Firestone looking for agency

[nashville, tenn.] Bridgestone/Firestone is talking with six agencies in New York and Chicago about a consolidation of its $15 million corporate and retail business. TBWA Chiat/Day, New York, is agency for Bridgestone's corporate account and declined to comment, as did Bridgestone Director of Advertising Paul Napoli. TBWA currently is working on a campaign to start this fall for Bridgestone.

True North still in talks with BJK&E

[chicago] True North Communications was continuing its talks last week about an acquisition deal with Bozell, Jacobs, Kenyon & Eckhardt, said an executive familiar with the discussions, who added that "no deal is imminent." Rumblings last week also persisted that a third agency such as Bates Worldwide might be part of the deal and separately that Omnicom Group is talking to Bozell as well. Neither Bates nor Omnicom executives could be reached for comment.

Infiniti debuts new Pytka campaign

[carson, calif.] Nissan Motor Corp. USA's Infiniti today launches a TV campaign with the tagline "Own one and you'll understand." Infiniti will promote its reputation for customer satisfaction, driving home the long-term pleasure owners get from the luxury car. TBWA Chiat/Day, Venice, Calif., handles the $100 million account. It's the first Chiat work produced by Joe Pytka in about 20 years.

Glaxo narrows review to Grey, Media Edge, Zenith

[research triangle park, n.c.] Glaxo Wellcome has selected Grey Advertising, Media Edge and Zenith Media, all New York, as finalists in its $90 million direct-to-consumer media account.

JWT drops $25 mil Midas account

[chicago] J. Walter Thompson USA resigned the $25 million Midas International Corp. account for the U.S., effective Aug. 15. The agency said Ford Motor Co.'s plans to open satellite service centers "will put Ford and Midas on a collision course." JWT Detroit handles Ford Division.

Prodigy reviews $10 mil direct account

[white plains, n.y.] Prodigy is conducting an $8 million to $10 million review for a national agency with direct marketing expertise to help the online service pursue co-branding and channel marketing opportunities. Out as ad agency is Weiss, Whitten, Stagliano, New York, though Prodigy VP-Marketing Bill Pearson said the review stems from Prodigy's change in marketing strategy.

McDonald's uses sign to clear up '55' confusion

[oak brook, ill.] To combat apparent customer confusion over "Campaign 55" pricing, McDonald's Corp. has added point-of-purchase signs nationwide clarifying the discount. Signs from Frankel & Co., Chicago, compare the price of a Big Mac "My Size Meal" with a la carte prices and Extra Value Meal prices. Separately, a franchisee said he expects a return of the Teenie Beanie Babies promotion in the coming months.

'Fortune' looking for consumer/trade agency

[new york] Fortune has split with Mullen, Wenham, Mass., for its consumer and trade account, billings of which were undisclosed. A Fortune spokesman said the review includes Fallon McElligott and Martin/Williams, both Minneapolis; and TBWA Chiat/Day and Wells Rich Greene BDDP, New York.

Boston Market readies ads for new kids meals

[golden, colo.] Boston Market on June 2 breaks a national TV campaign to support new kids meals, with ads from Goldberg Moser O'Neill, San Francisco. Bearing the tagline "Introducing homestyle done kids style," the spots launch kids mascot Digs, a Boston terrier. Running on prime-time programs targeting women, the spots bill Boston Market's kids fare as more wholesome than other chain's meals.

Carat recruits TN's Burke for research director post

[new york] Joanne Burke is leaving her post as senior VP-worldwide media research director of TN Media as of May 21 to join Carat North America as research director. Ms. Burke will be coordinating research for Carat's U.S. holdings.

Hunt Wesson searches for shop to handle $25 mil new project

[fullerton, calif.] Hunt Wesson Corp. is looking for an agency to handle a $25 million new project it won't disclose and is seeking West Coast agencies only. The Advertising Agency Register is handling the review.

Visa hires Becky Saeger for ad and marketing post

[san mateo, calif.] Visa USA is bringing in Becky Saeger, 42, as exec VP-advertising and marketing services. Ms. Saeger, formerly senior VP-director of account management at Foote, Cone & Belding, San Francisco, succeeds Jan Soderstrom, who moves to exec VP-marketing at Visa International.

F.Y.I.

Bozell, Jacobs, Kenyon & Eckhardt, New York, has acquired Communicomp, a $15 million direct marketing agency in Plantation, Fla. Founder and Chairman Herschell Gordon Lewis will remain, adding the title of chairman, BJK&E Direct. . . . Gerber Products retained Noble & Associates, Springfield, Mo., on its $20 million business. . . . Ammirati Puris Lintas, New York, has acquired healthcare agency Integrated Communications Corp. Since Integrated Communications has Novartis as a client, this move may help Ammirati get an edge in the $100 million Novartis agency realignment now under way. . . . Janet Coombs, 45, to president of Wunderman Cato Johnson's New York office, from chairman-CEO of the Chapman Agency. She succeeds Barbara Jack, now Wunderman worldwide CEO. . . . Deanna C. Brown to VP-entertainment marketing and business development, Entertainment Weekly, New York. Ms. Brown, former publisher of the yet-to-be-launched Conde Nast Sports for Women, replaces Marian Schwindeman, now senior VP-global marketing, Polo Ralph Lauren. . . . CKS Group, Cupertino, Calif., acquired interactive shop SiteSpecific, New York, in a transaction that gives

In this article:
Most Popular