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TBWA CONVINCES GATEWAY TO KEEP IT IN REVIEW

[north sioux city, s.d.] TBWA Chiat/Day, Venice, Calif., talked its way back into Gateway 2000's estimated $70 million review Jan. 24 just a day after Gateway announced two finalists, J. Walter Thompson USA, Chicago and New York, and D'Arcy Masius Benton & Bowles, Los Angeles. "They made us feel they were willing to go the extra mile . . . [and that] we had misjudged some of their international capabilities," said Senior VP-Global Marketing James Taylor. Agencies dropped were Leo Burnett USA, Chicago; Lowe & Partners/SMS, New York; Bozell; and a joint team of Young & Rubicam and Dentsu. Carmichael Lynch, Minneapolis, is currently Gateway's U.S. broadcast creative agency, while print is in-house.

SUN NARROWS FIELD FOR $70 MIL PITCH

[mountain view, calif.] Sun Microsystems picked about a dozen agencies to advance to the next round in its $60 million to $70 million account review. Contenders include Deutsch, Lowe & Partners/SMS and Kirshenbaum Bond & Partners, all New York; Fallon McElligott, Minneapolis; Ingalls Moranville, incumbent J. Walter Thompson USA and Foote, Cone & Belding, all San Francisco. Several unidentified agencies with potential conflicts are also said to be in the review.

SEN. FORD TOUGHENS BILL ON TOBACCO ADS

[washington] Sen. Wendell Ford (D., Ky.) introduced a stronger version of the alternative to Food & Drug Administration tobacco rules he offered last year. The bill, which had banned ads in magazines with more than 15% underage subscribers and within 500 feet of a school, now would also ban most tobacco ads in sports arenas where 25% of the audience is under 18.

DISNEY'S EISNER HEARS PLANS FOR 'ESPN MAGAZINE'

[burbank, calif.] Disney Magazine Publishing moved closer to launching a new weekly ESPN Magazine after the unit's top executives presented the project to Walt Disney Co. CEO Michael Eisner last week. "It looks good but it's not the final word yet," said an insider. Hearst Magazines, which suspended publication of ESPN Total Sports, will turn over that editorial team to Disney.

MOSS, MCCANN, JWT AMONG DOMINO'S CHOICES

[detroit] Cheryl Bachelder, VP-marketing of Domino's Pizza, and Laurel Cutler, one of the company's National Marketing Advisory Board members, on Jan. 30 will visit New York agencies still in the race for its $75 million account. They include Moss/Dragoti and McCann-Erickson Worldwide. J. Walter Thompson USA, Detroit, is also in, and Fallon McElligott and Campbell Mithun Esty, both Minneapolis, have been approached, executives close to Domino's said. Incumbent Grey Advertising, New York, declined to pitch.

MICROSOFT, AT&T OFFER ADS IN WAKE OF AOL WOES

[redmond, wash.] Microsoft Corp.'s Microsoft Network last week began running 60-second direct-response spots from Grey Direct, Seattle, on national cable and is diverting some marketing money into ads in cities where MSN has excess modem access capacity. But MSN executives said they aren't changing marketing in reaction to America Online's woes (see related story, Page 44). Later this week, AT&T Corp. will break TV and print ads for its WorldNet Internet access service, via Young & Rubicam, New York.

BOWEN LEAVING Y&R POST, EXPECTED TO CONSULT

[new york] Gordon Bowen told Y&R Advertising staffers Jan. 24 he's returning to his home in Salt Lake City, but will work with Y&R as a consultant. Mr. Bowen was an executive creative director on the American Express Co. and AT&T Corp. accounts.

COSMAIR'S LAUREN UNIT MAY TRY COLOR COSMETICS

[new york] Cosmair's Ralph Lauren division is looking at developing a color cosmetics line, according to executives familiar with the company's plans. A Cosmair spokeswoman would only say that General Manager Andrea Robinson, who was promoted this week after a reorganization, is looking at several men's and women's projects.

ACER SENDS ACCOUNT FOR TI NOTEBOOK PCS TO RINEY

[san jose, calif.] Acer Group will move advertising for the Texas Instruments global notebook PC business to Hal Riney & Partners, San Francisco, from McCann-Erickson Worldwide, Dallas, in the wake of Acer's agreement to buy the line. The move vaults Acer into the No. 4 position in the U.S. notebook market.

M&C SAATCHI SUFFERED $1 MIL LOSS IN 1ST YEAR

[london] M&C Saatchi, despite its impressive first-year success in attracting major business such as British Airways' $90 million account, posted an after-tax loss of $1 million in its first year. M&C Saatchi reported revenues of $25 million, in the year ended Dec. 31, 1995, according to figures just released. Founding partner David Kershaw said that since September 1995 the agency has been trading at a profit every month, which will be reflected in '96 results.

F.Y.I.

PepsiCo's board voted to spin off its $11 billion restaurant business with Pizza Hut, Taco Bell and KFC, to focus more attention on its soft drink and snack foods businesses. . . . General Mills to Saatchi & Saatchi Advertising, New York, from Campbell Mithun Esty, Minneapolis, for its Cookie Crisp brand. CME retained the Chex account. Big G recently acquired both brands from Ralcorp; billings are expected to reach $20 million on Chex and at least $10 million for Cookie Crisp. . . . Foote, Cone & Belding has merged its Impact promotion, FCB Direct and FCB Public Relations units into Impact Communications Group, with approximately $150 million in billings. Jim Cerasani, formerly managing director, FCB Direct, was named president. . . . Samsonite Corp. has narrowed its $15 million-plus global review to incumbent Leo Burnett USA, Chicago, and TBWA Chiat/Day, Venice, Calif. . . . Mark Workman to senior VP-strategic marketing, a new post at Sony Corp.'s Columbia/TriStar Pictures, replacing Diane Salerno, senior VP-national promotions, who left in December. . . . Giant Food Stores narrowed its review for the $6 million grocery store account to Tierney & Partners, Philadelphia; and incumbent Gray Kirk/VanSant and W.B. Doner & Co.,

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