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O&M is front runner for Delta's $100 mil prize

[atlanta] With pitches for Delta Air Lines' $100 million account set to start this week, Ogilvy & Mather, New York, has emerged as the favorite. Delta board member Ed Artzt has a role in the review; he helped steer GTE Corp.'s account to O&M. Also, agency execs say Delta has stressed the need for "brand stewardship," an O&M mantra.

ADOBE SEEKS SHOP FOR $14 MIL GLOBAL ACCOUNT

[san jose, calif.] Adobe Systems is reviewing for a shop to handle the software marketer's estimated $14 million global account, now split among FCB Technology, San Francisco; SMI Group, London; and agencies in other regions. FCB and SMI will participate.

ESCORT ZX2 COUPE GETS $25 MIL SPLASH

[dearborn, mich.] Ford Motor Co.'s Ford Division will launch the new Escort ZX2 coupe in April with the slogan "Grab life by the wheel." The estimated $25 million blitz from J. Walter Thompson USA, Detroit, will de-emphasize the Escort name and push the ZX2 moniker.

FINLANDIA NARROWS LIST TO HILL, M&C SAATCH

[louisville, ky.] Finlandia vodka, distributed by Brown-Forman Corp., has chosen Hill, Holliday/Altschiller and M&C Saatchi, both New York, as finalists for its $8 million to $10 million review. Previous agency is Goodby, Silverstein & Partners, San Francisco.

CARMICHAEL QUITS NATIONAL CAR ACC'T

[edina, minn.] National Car Rental Systems, just acquired by Republic Industries, said it has not decided what its next steps will be since Carmichael Lynch, Minneapolis, resigned its $10 million account after only 14 months. Republic also acquired Alamo Rent a Car; Hal Riney & Partners, San Francisco, handles Alamo creative. Carmichael said it resigned the account due to creative differences.

TURNER WON'T BACK SMART-TV PLAN

[new york] Turner Broadcasting Sales won't support the Smart-TV audience measurement initiative being developed by Statistical Research Inc. as a rival to Nielsen Media Research. In a letter last week to the Cabletelevision Advertising Bureau, a copy of which was obtained by Advertising Age, CNN Sales and Marketing President Larry Goodman said that with Smart, the most likely scenario is that households using TV "stay the same but shares shift from cable to broadcast."

GATEWAY PUSHES AGENCY DECISION BACK 2 WEEKS

[north sioux city, s.d.] Gateway 2000, which had hoped to finish its $70 million review last week, is expected to pick an agency late next week. Separately, Barb Gross, manager of global advertising, will be agency contact; Global Ad Director Scott Haslam has taken an assignment developing marketing and promo strategies for Gateway's major accounts business. Review finalists are J. Walter Thompson USA, Chicago and New York, and D'Arcy Masius Benton & Bowles, Los Angeles.

RDA NEARS DEAL FOR 'WALKING'

[pleasantville, n.y.] Reader's Digest Association is close to a deal to acquire Walking Magazine from Cowles Enthusiast Media. The every-other-monthly has seen strong circulation growth, rising 18% in the second half of 1996 to 606,639, according to Audit Bureau of Circulations. RDA declined comment on the impending purchase.

RODE TO TAKE HELM AT INTERNET PROFILES

[san francisco] Internet Profiles Corp. today plans to announce it has named Bradley Rode its new president-CEO. Mr. Rode, former senior VP-core technology at Reuters' Tibco division, succeeds Woody Hobbs, who had been acting CEO since Mark Ashida was forced out late last year. Separately, I/Pro named Tim Reed director of marketing and business development, assuming duties held by Bob Ivins, senior VP-marketing, who resigned last week. Mr. Reed had been director of business development (see earlier story on Page 24).

O&M'S ELLIOTT, ROSS TO TAKE ON IBM ACCOUNT

[new york] Ogilvy & Mather Senior Partners-Executive Group Directors Gary Elliott and Matt Ross will split the IBM Corp. business overseen by Peter R.V. Martin, who left to join Foote, Cone & Belding (see For the Record on Page 22). Mr. Elliott, who oversees the Software Group, adds the Internet Division. Mr. Ross, who oversees the Brand Group, picks up responsibility for network computing and services print advertising.

AOL READIES TECH FOR AD-SUPPORTED CHAT

[dulles, va.] America Online is finalizing technology to make available ad-supported chat in all areas of its "People Connection" chat services this week. Advertisers will pay a cost per thousand of $5 to $15; at least four advertisers will go live March 10, according to Myer Berlow, senior VP-interactive marketing. More than 70% of AOL's 8 million subscribers use chat.

F.Y.I.

Packard Bell NEC to M&C Saatchi, New York, from TFA Communications, Chicago and Lexington, Mass., for creative on the $10 million-plus mail-order PC account for Zenith Data Systems Direct. . . . Tom Wharton to president of Poppe Tyson Interactive, New York, from senior VP. . . . State of California to Hill & Knowlton, Los Angeles, and Runyon Saltzman & Einhorn, Sacramento, for a new 30-month $28.75 million public relations and ad campaign designed to reduce the state's rates of teen and unwed pregnancies. . . . David Ropes to the new post of director of corporate advertising and integrated marketing group for Ford Motor Co., Dearborn, Mich., from senior VP at Reebok International, Stoughton, Mass. . . . Greyhound Lines to Richards Group, Dallas, from Temerlin McClain, Irving, Texas, for creative on its $10 million account. Richards already handles media. . . . Tower Air to Romann & Tannenholz, New York, from Baldi, Bloom & Whelan for a $5 million image campaign for the domestic and international

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