Long John Silver's opens $40 mil review

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[lexington, ky.] Long John Silver's has hired Select Resources International, West Hollywood, Calif., to handle a creative review for its $40 million account. Three shops have already been identified: incumbent Doe-Anderson, Louisville; Fallon McElligott, Minneapolis; and a former agency, Temerlin-McClain, Dallas.

Niketown media account is exiting Wieden

[beaverton, ore.] Niketown, Nike's retail store and factory outlet division, is moving its $4 million to $5 million media buying and planning account from Wieden & Kennedy, Portland. Wieden, recently awarded all Nike media and creative business, will retain the Niketown creative.

KFC sets aside major spending for sandwiches

[louisville, ky.] KFC will devote a major portion of its estimated $161 million media budget in 2000 to its new line of sandwiches, with network advertising scheduled throughout the year. Also, the chain is testing a new line of side dishes targeted to African-American consumers in urban markets. Y&R Advertising, New York, is KFC's longtime agency.

Techies.com chooses Digital Pulp

[bloomington, minn.] Techies.com, an online resource for people interested in technology careers, picked Digital Pulp, New York, as first agency to handle its $15 million to $20 million account. Digital Pulp will create a TV, print, radio, outdoor and online campaign for the dot-com, which will break in the first quarter of 2000.

Labatt picks Kirshenbaum for Sol

[norwalk, conn.] Labatt USA has chosen Kirshenbaum Bond & Partners, New York, to handle its estimated $12 million Cerveza Sol account in the U.S., Canada and Mexico. Incumbent Amster Yard, New York, did not defend.

Havas investment sparks questions

[paris] The Dec. 16 announcement that Putnam Investment Management and Putnam Advisory Co. have upped their stake in French ad group Havas Advertising has reignited speculation about the network's future ownership. One month ago, Putnam controlled just 5.77%; now it owns more than 11%. The investment is seen as speculative, prompted by incessant rumors that the company is ripe for takeover.

Edmunds.com readies 1st ad campaign

[santa monica, calif.] Edmunds.com, a consumer-focused car shopping Web site, kicks off its first ad campaign Dec. 26 from Suissa Miller, Los Angeles. The $10 million media buy includes national radio, newspapers, outdoor and online. Starcom Worldwide, San Francisco, buys media.

Ailing Gymboree seeks agency

[burlingame, calif.] Gymboree Corp., planning to remake its ailing children's apparel stores, is conducting a search for its first agency. The shop will also handle the company's play centers. Advertising is now created in-house.

AutoNation axes Super Bowl ads

[fort lauderdale, fla.] AutoNation USA's Mike Jackson, who arrived as CEO in October from Mercedes-Benz USA, has decided to cancel the car dealership chain's Super Bowl ad buy, Automotive News reports. The move comes in the wake of the chain's sudden closure of 23 money-losing used-car superstores last week (see For the Record on Page 43).

Sandbox.com turns to Martin

[reston, va.] Sandbox.com, a site for sports and financial games, chose the Martin Agency, Richmond, as first agency of record to handle a $15 million to $20 million account. Sandbox's advertising had been done in-house.

Lender's account goes into review

[st. louis] Aurora Foods' VDK division is putting the Lender's bagel business it recently acquired from Kellogg Co. into review. VDK said it will most likely spend more than the $11 million Kellogg supported the brand with in 1998. Among the expected contenders are J. Walter Thompson USA, New York, which handled the account under Kellogg, and Simmons Durham, St. Louis.

P&G's Reflect.com hires outsider Kent as CEO

[san francisco] Reflect.com, Procter & Gamble Co.'s interactive customized beauty care products site went live last week and named Virginia "Ginger" Kent, former president of Hasbro's U.S. toy division, as CEO. Ms. Kent's appointment marks the first time a P&G majority-owned unit has appointed a top manager from outside the company.

Serta expected to pick Doner for $20 mil account

[itasca, ill.] Bedding and mattress-maker Serta is expected to name Doner, Southfield, Mich., this week as its new agency for `its estimated $20 million account. Incumbent Publicis Hal Riney, Chicago, parted ways with Serta earlier this year. The agency referred calls to the client, which declined comment.

18 of 100 top shopping sites post no privacy policy

[washington] Internet marketers are again falling down on posting privacy policies with 18 of the top 100 shopping sites failing to display a privacy policy and none of the sites posting a adequate policy that addressed all four elements of privacy, according to a new report from the Electronic Privacy Information Center.

F.Y.I.

Beansprout Networks to Holland Mark Edmund Ingalls, Boston, as first agency of record to handle its $10 million to $12 million marketing program for the communications portal for parents and childcare professionals. . . . Modern Maturity to Della Femina/Jeary, New York, from Cadwell Davis for the American Association of Retired Person's magazine's nearly $5 million account. . . . Enews.com, an online magazine subscription marketing company, has given major equity investment positions to two partners: Hachette Filipacchi Magazines and barnesandnoble.com. Barnesandnoble.com has taken a 32% stake. . . . Kraft Foods is launching two "out of this world" flavors under a new Kool-Aid Blast-Off banner. Solar Strawberry Starfruit and Blue Moon Berry will be supported with TV and print ads this spring from Ogilvy & Mather Worldwide, New York. Kellogg supported the brand with in 1998. Among the expected contenders are J. Walter Thompson USA, New York, which handled the account under Kellogg, and Simmons Durham, St. Louis.

P&G's Reflect.com hires outsider Kent as CEO

[san francisco] Reflect.com, Procter & Gamble Co.'s interactive customized beauty-care products site, went live last week and named Virginia "Ginger" Kent, former president of Hasbro's U.S. toy division, as CEO. Ms. Kent's appointment marks the first time a P&G majority-owned unit has appointed a top manager from outside the company.

Serta to pick Doner for $20 mil account

[itasca, ill.] Bedding and mattress-maker Serta is expected to name Doner, Southfield, Mich., this week as the new agency for its estimated $20 million account. Incumbent Publicis & Hal Riney, Chicago, parted ways with Serta earlier this year. The agency referred calls to the client, which declined comment.

Report finds some sites post no privacy policy

[washington] Internet marketers are falling down on posting privacy policies, according to a new report from the Electronic Privacy Information Center. The group said 18 of the top 100 shopping sites fail to display a privacy policy and none of the sites post an adequate policy that addressed all four elements of privacy.

F.Y.I.

Beansprout Networks to Holland Mark Edmund Ingalls, Boston, as first agency of record to handle its $10 million to $12 million marketing program for the communications portal for parents and childcare professionals. . . . Modern Maturity to Della Femina/Jeary & Partners, New York, from Cadwell Davis Partners for the American Association of Retired Persons magazine's nearly $5 million account. . . . Enews.com, an online magazine subscription marketing company, has given major equity investment positions to two partners: Hachette Filipacchi Magazines and barnesandnoble.com. Barnesandnoble.

com has taken a 32% stake. . . . Kraft Foods is launching two "out of this world" flavors under a new Kool-Aid Blast-Off banner. Solar Strawberry Starfruit and Blue Moon Berry will be supported with TV and print ads this spring from Ogilvy & Mather, New York.

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