Lego opens $40 mil media review
[billund, denmark] Toymaker Lego Systems is conducting a media review for its $40 million-plus account in the Americas. Contenders include U.S. incumbent Western Initiative Media Worldwide; McCann-Erickson Worldwide; and TN Media, all New York; plus Starcom Worldwide, Chicago.
Deloitte Touche, O&M talk on $50 mil account
[new york] Deloitte Touche Tohmatsu is believed to be in contract talks with Ogilvy & Mather for its new global assignment estimated to be $50 million. DDB Worldwide is the other finalist. Lippincott & Margulies was the consultant.
Lorillard kicks off anti-smoking ads
[greensboro, n.c.] Lorillard Tobacco Co. today launches a multimillion-dollar network TV, cable and magazine campaign aimed at preventing teen smoking. The effort is handled by Bozell, New York, sister shop of Lorillard's tobacco agency, Avrett, Free & Ginsberg, New York. Both are part of True North Communications.
Jones-Lundin shops $40 mil account
[fort worth, texas] Consultancy Jones-Lundin Associates, Chicago, has sent out requests for proposals for a $40 million high-end retail account, believed to be for Pier 1 Imports, which currently handles creative in-house. National magazine buying and planning are handled by Advancers, St. Louis, Mo.
Celebrity review down to Saatchi
[miami] Celebrity Cruises has eliminated Bozell and Ogilvy & Mather Worldwide, both New York, and WestWayne, Atlanta, from its estimated $35 million review, leaving Saatchi & Saatchi, New York, as the lone contender. Harris Drury Cohen, Fort Lauderdale, previously handled.
PCH adds sweepstakes disclosures
[port washington, n.y.] Bowing to pressure from state attorneys general and Congress, Publishers Clearing House is adding additional disclosures to its sweepstakes mailings. Publishers Clearing House shortly will add the statements "you have not won," "you can enter for free," "enter as often as you like" and "buying won't help you win."
Safeway's media account to JWT
[pleasanton, calif.] Safeway will move its spot TV and radio planning and buying account to J. Walter Thompson USA, Detroit, effective Jan. 1. Western Initiative Media Worldwide, West Hollywood, and McCann-Erickson, San Francisco, previously handled. Print remains in-house; Dailey & Associates, Los Angeles, retains creative. Safeway spent $27 million on measured media last year.
Saatchi taps Love on P&G business
[new york] Saatchi & Saatchi has tapped Tim Love as exec VP-worldwide account director on its Procter & Gamble Co. account. Mr. Love, previously worldwide group director on P&G at D'Arcy Masius Benton & Bowles, will handle shampoo and deodorants. At Saatchi, Mr. Love will be responsible for more than $150 million in spending from P&G.
Strong Capital reviews for account
[menomonee falls, wis.] Strong Capital Management is looking at six agencies to create a $5 million to $10 million branding campaign for its mutual funds. Contenders include: Carmichael Lynch, Minneapolis; EPB Communications, New York; Goodby, Silverstein & Partners and TBWA/Chiat/Day, both San Francisco; and Leap Partnership and Publicis & Hal Riney, both Chicago. A decision on an agency is expected by yearend.
Sears, Coty pair up for joint 'Glamour' promo
[new york] Conde Nast Publications' Glamour has paired retail giant Sears, Roebuck & Co. with fragrance marketer Coty U.S. for a $1 million fall promotion. An eight-page section in the November issue uses Sears' new tagline -- "The good life at a great price, guaranteed" -- to spotlight holiday dresses priced less than $100. Coty fragrances are paired with dress options. Through November, Sears stores will give away a special millennium watch with every Coty fragrance purchase.
Reader's Digest's Gifts.com taps Y&R for $20 mil account
[pleasantville, n.y.] Gifts.com, an e-commerce site being developed by the Reader's Digest Association, has awarded its $20 million advertising and marketing business to Young & Rubicam, New York. The site, to be launched Nov. 1, will get a print and TV campaign later that month. The work will also include direct mail, radio, and online advertising and promotion.
Weider Publications will launch its teen title, Jump, in the U.K. on Oct. 16 with partner Mollin Publishing, the title's first international edition. . . . OfficeClick.com, a Web site for administrative assistants, to Left Field, San Francisco, first agency for the $10 million offline and online account. . . . Publishing Group of America will debut American Profile in April as a weekly magazine supplement to community newspapers outside major metropolitan areas. The format will be similar to Parade or USA Weekend. . . . Andrew McLean, 34, to exec VP-client services director, Young & Rubicam's Media Edge, New York, from executive director, advertising and media, Walt Disney Co. Europe, London. . . . Bruegger's Corp. selected Martin/Williams, Minneapolis, as agency of record for its $7 million account following a review. Lotas Minard Patton McIver, New York, is the former agency. . . . White House Office of National Drug Control Policy is altering the voice track of several spots urging parents to spend more time talking about drugs with their children in order to get the spots aired on ABC