ORACLE TO BREAK $100 MILLION EFFORT

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[redwood shores, calif.] Oracle Corp. is set to break a $100 million global brand campaign via Grey Advertising, New York, during the week of Nov. 8 in leading business publications. The campaign seeks to show the database software giant as the bigger and better e-business solutions provider. Print will unfurl in North America, Europe and Asia this year. TV is planned for next year.

McCann relationship unit looks for new CEO

[new york] McCann Relationship Marketing Worldwide is conducting an outside search for a CEO to help operate the growing McCann-Erickson WorldGroup subsidiary. Chairman-CEO Stan Rapp will remain as chairman.

Buy.com files for IPO, opens $25 mil campaign

[aliso viejo, calif.] Technology e-tailer Buy.com, after filing for a public stock offering last week, today breaks an ad campaign estimated at $25 million. The Internet superstore recently parted company with Black Rocket, San Francisco; the company wouldn't comment on the agency involved in the new campaign, citing the IPO quiet period.

P&G prepares Pro-V line extension

[cincinnati] Procter & Gamble Co. will launch a Pantene haircare line extension in mid-January, called Pantene Pro-V Essentials; it will include five treatment products. A campaign from Grey Advertising, New York, is said to include $30 million in ad and promotional support.

800.com readies $25 mil campaign

[portland, ore.] Tech e-tailer 800.com will break an estimated $25 million ad campaign via Lowe & Partners/SMS, San Francisco, in mid-November with the tag: "If we lived in a perfect world, you wouldn't need 800.com." Humorous creative depicts a place where everyone thinks they know everything, according to people familiar with the work.

Optimedia seeks CEO for U.S.

[paris] Publicis' Optimedia, best known outside the U.S., is seeking a U.S. CEO, according to media executives familiar with the search. Publicis' primary agencies in the U.S. are Publicis & Hal Riney, San Francisco, and Publicis, New York.

Western seeks electronic invoices

[los angeles] Western Initiative Media Worldwide created a stir among local TV stations with a letter demanding $100 per paper invoice, as of Jan. 1. The letter was called "heavy-handed" by a TV station executive.

CareerMosaic picks Merkley

[new york] Online employment site CareerMosaic has chosen Merkley Newman Harty, New York, as its first agency of record, without a review. Merkley will be responsible for all ad disciplines. Spending has not yet been determined.

Aflac turns to Kaplan

[columbus, ga.] American Family Life Assurance Co. hired the Kaplan Thaler Group, New York, to handle creative. Fitzgerald & Co., Atlanta, had been the incumbent on the insurer's $40 million account, and keeps media buying.

Serta looks at Bates for $17 mil acc't

[itasca, ill.] Serta is looking at Bates USA, New York, and other agencies for its $17 million mattress account. Publicis & Hal Riney, Chicago, had handled. Bismark Corp., Dennis, Mass., is the consultant.

Jergens, Deutsch part on Biore

[cincinnati] Andrew Jergens Co. has parted with Deutsch, New York, for its Biore skincare account; Deutsch said it resigned the account due to a conflict after winning Reflect.com, a Internet venture from Jergens rival Procter & Gamble (see story on Page 3). No new agency was announced.

Labatt USA narrows list for $10 mil Sol beer account

[darien, conn.] Among the agencies being considered for the $10 million Sol beer account by Labatt USA are Earle Palmer Brown, New York; Arnold Communications, Boston; the Martin Agency, Richmond, Va.; and Mullen, Wenham, Mass. Incumbent Amster Yard, New York, declined to participate. Kiernan Group, Wilton, Conn., is handling.

Coca-Cola realigns marketing staff for N. America

[atlanta] As part of top-level management changes announced Oct. 29, Coca-Cola Co.'s North American marketing team will now report to Ralph Cooper, newly appointed president of Coca-Cola North America. Mr. Cooper, formerly president of the beverage giant's Minute Maid division, replaces Jack Stahl. Mr. Stahl, a corporate senior VP, will now oversee the company's North America and Latin America Group, as well as Minute Maid.

F.Y.I.

SxSportsMed.com to McCann-Erickson Consumer Health as its first agency for sports medicine and e-commerce site's $20 million account. . . . William Mayer, exec VP-new business development at Kellogg Co., resigned late last week to pursue other interests. . . . Mediamark Research Inc. plans to unveil Nov. 8 the first results of its new "recency" initiative to measure magazine audience accumulation on a week-by-week basis. "This is how ads are evaluated already on TV -- now print will be judged on the same basis," said MRI Chairman-CEO Alain J. Tessier. . . . ValueVision International to Campbell Mithun Esty, Minneapolis, as first agency for the TV shopping network's multimillion-dollar account. The campaign will rebrand ValueVision and its Internet site as SnapTV and SnapTV.com. . . . James Taylor to publisher, Hearst Magazines' Town & Country, from advertising director at Architectural Digest. He succeeds Molly Schaeffer, who will retire. . . . Illinois Bureau of Tourism is looking at five agencies with Chicago branches for its four-year, $15 million annual account: incumbent FCB Worldwide and BBDO, Draft Worldwide, Euro RSCG Tatham and J. Walter Thompson USA. Jones-Lundin, Chicago, is the consultant. . . . Los Angeles Times Publisher Kathryn Downing apologized for entering into an agreement with the Staples Center to share profits from an October issue of the paper's Sunday magazine devoted to the city's new arena, citing her "fundamental

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