PM SET TO HAND $50 MIL CAMPAIGN TO BURNETT

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[new york] Philip Morris Cos. is believed to have assigned a new $25 million to $50 million campaign underscoring its corporate citizenship to Leo Burnett Co., Chicago. Burnett referred calls to Philip Morris; the marketer didn't return calls at press time.

Progressive narrows field in $70 mil review

[mayfield village, ohio] Progressive Insurance has narrowed its $70 million review. Believed to be out are J. Walter Thompson USA, Detroit; Draft Worldwide, Chicago; and GSD&M, Austin, Texas. Those remaining are said to be meeting with the client this week.

Coca-Cola aims to unite media in Canada

[atlanta] Coca-Cola Co. confirmed it is conducting a consolidation/review of its $14 million Canadian media account. Pitching are three incumbents: Cossette Communication-Marketing, Starcom Worldwide and Optimedia, as well as two non-roster Canadian shops, MediaVest and Western Initiative Media Worldwide.

Women.com sends acc't to Citron Haligman

[san mateo, calif.] Citron Haligman Bedecarre Euro RSCG, San Francisco, won Women.com Networks' estimated $10 million to $15 million branding campaign, which will include TV, radio, print and outdoor. Hampel/Stefanides, San Francisco, previously handled project work.

Dell to hear pitches in PC review

[round rock, texas] Dell Computer Corp. hears presentations this week for its home, small-business, government, education and some international assignments, representing most of the $70 million to $90 million in business resigned this month by Goldberg Moser O'Neill, San Francisco. Close observers speculate Goldberg Moser's "enterprise," or corporate, assignment could be reassigned to brand shop BBDO Worldwide, New York. Dell discussed incentive compensation and staffing with Ammirati Puris Lintas, New York; Bronnercom, Boston; and Temerlin McClain, Irving, Texas, before this week's meetings. Dell and agencies declined to comment.

Autoweb.com to Lowe for $13 mil account

[santa clara, calif.] Autoweb.com picked the San Francisco office of former Mercedes-Benz agency Lowe & Partners/SMS as first agency for the car site's $13 million account, according to people familiar with the decision. An Autoweb spokeswoman declined to comment on the choice, saying the review was not completed since no contract had been signed.

Conoco opens search for ad agency

[houston] Conoco, readying for a spinoff from Du Pont Co. in the fall, has begun searching for an advertising agency for both branding and retail assignments. The gas station chain will spend about $15 million initially to brand itself from October through yearend. Jones-Lundin Associates, Chicago, is handling the review.

Syndication upfront wraps on strong note

[new york] Syndicators have just about wrapped up their strong upfront market, with top-rated shows getting 10% to 13% cost-per-thousand increases, and moderate performing shows inking mid-single-digit increases. Program sellers are reporting 70% to 90% of their inventory sold. Meanwhile, as buyers await the broadcast network upfront in June, the WB is said to be looking for 20% to 25% CPM increases from big-spending studio accounts.

Newspaper circulation dips 0.5% in new audit bureau report

[schaumburg, ill.] Daily newspaper circulation fell 0.5%, and Sunday circulation fell 1% for the six months ended March 31, compared to the same period a year ago, according to the latest figures released by the Audit Bureau of Circulations. Of newspapers with more than 500,000 circulation, 40% suffered declines, while 57% of newspapers with circulations of 250,000 to 500,000 showed declines (see related story on Page 3).

F.Y.I.

Grey Advertising, New York, has laid off seven creatives and two producers in what is believed to be a prelude to larger scale staff reductions. . . . Kraft Foods will unite its children's cereal brands under a single new "Post kids" banner and logo. Advertising, from Ogilvy & Mather, New York, is expected to back the effort in May. . . . Paul Manganiello, media director at Wieden & Kennedy, Portland, Ore., has left the agency and will be replaced by Knox Duncan, 38, formerly group media director on the Microsoft Corp. account. Wieden also dismissed or laid off five divisional employees, which the agency said was the result of the recent loss of Microsoft's Windows advertising account, now in review. . . . Dreyfus Corp. is said to be down to three shops in its $5 million to $10 million review. Berlin, Cameron & Partners, New York; and Ingalls and Holland Mark Martin, both Boston, are said to be the finalists. . . . Kohler Co. to Martin Agency, Richmond, Va., to create TV advertising for the kitchen and bath company. Grey Advertising, New York, will continue to handle print advertising. . . Hyundai Motor America to Dieste & Partners/West, Los Angeles, as first agency for its U.S. Hispanic segment account. . . . Timothy Mahoney, 42, who helped engineer Subaru of America's turnaround this decade, will become general marketing manager at Porsche Cars North America. Porsche's choice of Mr. Mahoney comes as the sports car maker is preparing to launch its first sport-utility vehicle in 2002. . . . Arnold Communications, Boston, scooped up the top prize at the 35th Annual International Andy Awards. The shop grabbed 15 honors, including $50,000 for its Volkswagen work. Cliff Freeman & Partners, New York, nabbed 12 prizes. The awards are sponsored by the Advertising Club of New York. . . . Chris Clark to exec VP-director of business development at Bates North America, New York, from exec VP at Bates. . . . TCW Group to Ryan Drossman & Partners, New York, without a review for the launch of the TCW Galileo Funds, a

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