Marketing cuts seen possible at Campbell
[camden, n.j.] Prudential Securities analyst John McMillin issued an unusual report late last week stating he expects a "significant corporate announcement" at Campbell Soup Co. soon. Among the possible scenarios he cited is a slashing of the $50 million marketing investment Campbell has slated for this year in order, Mr. McMillin said, "to achieve targeted earnings" because the company's 4% soup volume growth promised to analysts now "looks unattainable."
Bayer readies corporate branding ads from DDB
[pittsburgh] Bayer Corp. this week is expected to launch a corporate branding campaign, the first such push for the marketer from DDB Needham Worldwide, New York. The $18 million TV and print effort is designed to help expand the marketer's image beyond that of just an aspirin company.
Oldsmobile readies return to Super Bowl
[detroit] General Motors Corp.'s Oldsmobile brand will make its first appearance in the Super Bowl in more than a decade via a 60-second spot via Leo Burnett USA, Chicago. It will use the "Start something" tag developed for the '98 launch of the Alero car.
Searle moves part of drug acc't from Burnett
[skokie, ill.] G.D. Searle & Co. pulled the direct marketing portion of advertising for Celebrex -- its much-ballyhooed arthritis pain relief drug -- from Leo Burnett USA, Chicago, Crain's Chicago Business reports today. Burnett, which won the business last year, is expected to retain the drug's general advertising. Sources said the direct-marketing account is likely to go to DraftWorldwide, Chicago. A spokesman for Searle declined to comment on marketing plans for the prescription drug.
Western Int'l Media to expand in N.Y.
[los angeles] Western International Media plans to expand its media buying operations in New York. Western has hired a recruitment company to find a senior buyer who will be based in New York but will report to Los Angeles-based Tim Spengler, Western's senior VP-general manager for national TV buying. Currently, the only buyer in New York is Amy Plummer. Additional hires are expected. Also, the national buying for Ammirati Puris Lintas, New York, is expected to soon come under the Western umbrella.
Hilfiger's newest line to target young women
[new york] Tommy Hilfiger Corp. will launch a line of junior dresses and sportswear aimed at 15-to-24-year-old females for spring 2000. The new business, Tommy by Tommy Hilfiger, will be headed by John Kourakos, president of Hilfiger's Tommy Jeans unit. Marketing plans won't be set for another six months, but the line will have its own identity and in-store shop within department stores, he said.
Bell Atlantic turns to roster shops for project
[new york] Bell Atlantic Corp., which is in the midst of merging with GTE Corp. and is bidding for Airtouch Communications, is seeking ideas for a new undisclosed project from its roster creative agencies, a spokesman said. Its creative stable includes: Arnold Communications, Boston; Bozell Worldwide, New York; and the Lord Group, New York.
FCC's Kennard to discuss minority ad report
[washington] Federal Communications Commission Chairman Bill Kennard -- who this week is expected to unveil the FCC's repeatedly delayed report on minority advertising -- will discuss the study at a New York conference sponsored by the Rev. Jesse Jackson's Rainbow/PUSH Coalition. Mr. Kennard, despite an earlier announcement from the Rev. Al Sharpton, will not speak at Rev. Sharpton's Invitational Summit on Multicultural Markets & Media, set for Jan. 18.
Siebel believed to be preparing Super Bowl spots
[san jose, calif.] Dazai Advertising is working on two Super Bowl network spots for a client, believed to be Siebel Systems, a marketer of sales and customer service software. "It is likely that we will be there," said Tamara Ireland Stone, Siebel's public relations director. "We certainly want to do it . . . it is a perfect audience" to reach Siebel's business target.
John Barbera to exec VP-advertising sales, Odyssey Channel, New York, from heading up his own media consultancy, J.B. Communications. Odyssey, a new cable network with a focus on family programming, will launch with approximately 29 million subscribers in April. . . . AT&T Corp. is expected to break a national TV campaign for its "00 Info" directory assistance service later this quarter or early next quarter. The telecom giant broke regional TV support from Foote, Cone & Belding, New York, last summer (AA, Aug. 17). Also, H. Eugene Lockhart, 49, to chief marketing officer at AT&T Corp., from president-global retail bank for BankAmerica Corp. . . . Soma.com to Goldberg Moser O'Neill, San Francisco, as first agency for the Internet pharmacy, with billings estimated at $8 million. . . . Grey Advertising is in the process of selling its Fattal & Collins shop in Marina del Rey, Calif., to Houston Helm, Los Angeles, a Grey executive familiar with the negotiations said. . . . Jil Sander to Frierson Mee & Kraft, New York, to handle the launch of Sander for Men fragrance this spring. Spending is estimated at $5 million. . . . Dial Corp. to Greenberg Seronick O'Leary & Partners, Boston, as agency of record for its recently acquired Sarah Michaels personal-care line. Spending is estimated at $3 million and was