Insignia real estate site opens $35 mil review
[new york] Insignia Financial Group is shopping for an agency to handle its Internet real estate services site, expected to launch in January. The company plans to spend about $35 million in the site's first year, according to requests for proposals sent out by Cleveland-area consultant Jim Hunt.
ANA reverses agency membership plan
[new york] The Association of National Advertisers is expected to announce at its annual meeting next week that it is scrapping its plan to invite agencies as full members. The controversial offer, disclosed at last year's conference, essentially blindsided the American Association of Advertising Agencies and caused some consternation at shops unable or unwilling to pay dues to both. Since then, ANA is said to have considered other face-saving options such as giving associate memberships to agencies. ANA President-CEO John Sarsen could not be reached by press time.
GE launches Spectra line of ranges
[louisville, ky.] GE Appliances today breaks a TV spot to support Spectra, a new technology platform for its free-standing ranges, offering what the company calls the largest and most accurate oven in the U.S. The 30-second spot, via BBDO Worldwide, New York, targets women in prime-time network TV, cable and daytime, featuring lifestyle vignettes and the theme "Cook big." Spending was estimated at $5 million.
'Movieline' readies teen spinoff
[los angeles] Quirky film buff title Movieline moved mainstream with its 10th anniversary September issue's combo of fashion and lifestyle, and now plans its first spinoff, Teen Movieline. The quarterly will debut in January with a give-away issue distributed in 1,500 Sam Goody music stores. The premiere issue will appear in February when 250,000 copies hit newsstands.
Guaranty Federal opens $15 mil review
[dallas] Guaranty Federal Bank sent out RFPs last week in a review of its account, estimated at $10 million to $15 million. Advertising was previously handled in-house, said Bruce McCall, senior VP-marketing director.
Hachette names group publishers
[new york] Jack Kliger, president-CEO of Hachette Filipacchi Magazines, is asserting his vision on the company he joined five months ago by creating two new group publisher positions. Senior VP-Corporate Sales Nick Matarazzo becomes senior VP-group publishing and corporate sales, while Senior VP-Group Publisher John Miller becomes senior VP-group publishing director.
Travel agent ads to battle Web rivals
[alexandria, va.] American Society of Travel Agents, frustrated by the growing Internet travel-booking industry, will unveil a "fight back" TV and print campaign Oct. 5. The effort from M&C Saatchi, New York, features a new logo for the 24,000-member trade group.
House panel OK's sweepstakes limits
[washington] Prospects for a new sweepstakes law winning approval by Congress this year got a major boost Sept. 30 as a House panel unanimously OK'd a sweepstakes bill that differed in only minor respects from an earlier Senate approved version. The House bill would require marketers to say three times no purchase is needed and that purchase doesn't increase the chance of winning; give the postal service new powers to stop mailings; limit government look-alikes; and require marketers to quickly remove people from lists, when requested.
Dr Pepper ads will target urban teens for first time
[plano, texas] Dr Pepper/Seven Up targets urban teens for the first time with two upbeat spots for Dr Pepper from Richards Group's Shift Advertising unit, Dallas, a new roster agency. The ads break in January along with three new spots from general-market agency Y&R Advertising, New York. All carry a new theme, "Dr Pepper makes the world taste better." Officials said ad spending would increase 5% in 2000.
Int'l Home Products opens $10 mil Gulden's, Pam review
[parsippany, n.j.] International Home Foods is contacting agencies about its $10 million-plus Gulden's mustard and Pam accounts. Northlich Stolley LaWarre, Cincinnati, was Gulden's previous agency. Neither Northlich or the marketer could be reached at press time for comment.
Coleman Co. to FCB Worldwide, Southfield, Mich., from the Martin Agency, Kansas City, Kan., for the camping and outdoor-activity products marketer's $5 million to $10 million account. . . . Bon Jour International is said to be contacting agencies about an estimated $5 million account for a new Bon Jour branded women's sportswear line. . . . Strong Capital Management is looking for an agency to handle its mutual funds family nationally, perhaps on a project basis. Ad work has been done in-house. . . . McCracken Brooks acquired Maier Marketing, Minnepolis, a promotions agency with $5.8 million in billings from clients including Pillsbury Co. and Dairy Management Inc. Maier will merge into McCracken and be renamed McCracken Brooks Maier. . . . Hershey Foods Co. will extend its Bites line with the launch this holiday season of York Mint Bites, based on the chocolate marketer's popular York Peppermint Patties. DDB Worldwide, New York, handles. . . . Nike South East Asia launches its latest marketing effort this week with new agency Dentsu Young & Rubicam. The new campaign is for the Nike Play Series, targeting youth, and is tagged "It's my turn," and will run in India, Indonesia, Malaysia, the Philippines, Singapore and Thailand. . . . City National Bank, Beverly Hills, Calif., has parted with Ground Zero, Los Angeles, for its estimated $2 million account. . . . Anne Bologna to planning director for Fallon McElligott, Minneapolis, from group