Royal Caribbean keeps Media Edge for buying

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[miami] Royal Caribbean Cruises has opted to leave the bulk of its $50 million-plus media buying account for its Royal Caribbean and Celebrity lines at the Media Edge, New York, following a review. The marketer did shift the estimated $12 million print buying account for its Royal Caribbean line to Arnold Communications, Boston. Zenith Media Services, New York, also competed. Arnold Communications won the Royal Caribbean creative account last year.

Abbott Mead awarded $100 mil

[stockholm] Online buying collective named Abbott Mead Vickers/ BBDO, London, to its $100 million global advertising account. Abbott Mead beat out London agencies BMP DDB Needham and Ogilvy & Mather for the business. A European campaign, the first part of a global marketing effort, is planned for the end of this month.

U.S. Army opens account review

[washington] The U.S. Army, facing continuing problems meeting its recruiting goals, announced plans to rebid its estimated $130 million-a-year advertising contract, which had been held for the last 12 years by Y&R Advertising, New York. Army officials said they are considering splitting the account up. The Army said it has asked Y&R to bid for the new contract. Jones-Lundin Associates, Chicago, is the consultant.

Novell moves account to Sicola Martin

[provo, utah] Novell moved its $20 million corporate account to Sicola Martin, Austin, Texas, from Y&R Advertising, San Francisco. The software company is reviewing Sicola's global capabilities before assigning the remaining $20 million international work, formerly at Y&R. Novell scrapped a major campaign set to launch this month (AA, Nov. 8). Interim work is expected in February, with a broader campaign in May.

Coca-Cola names marketing chief

[atlanta] Coca-Cola Co. has tapped Stephen Jones, 44, president of the company's Minute Maid unit, to become chief marketing officer of the parent. Mr. Jones succeeds Charles Frenette, 47, who moves to president of the marketer's Greater Europe Group to succeed William Casey, 58, who is retiring. The shifts come as Douglas Daft, Coca-Cola's new president-chief operating officer, arranges his management team.

Volkswagen debuts 3 TV spots

[auburn hills, mich.] Volkswagen of America will launch a trio of new TV commercials next week from Arnold Communications, Boston, that tout VW's top awards for most appealing vehicles in a study last year of 88,000 new-vehicle owners. Separately, Lance Jensen, the creative force behind VW's "Drivers wanted" campaign, last week left Arnold to launch his own agency, Modernista, in Boston.

Shoney's opens $15 mil review

[nashville, tenn.] Shoney's has announced a review for creative as well as for TV and print media buying on its $15 million Shoney's Restaurants account. Incumbent Italia/Gal, Los Angeles, will participate. An initial cut is expected by mid-February; a decision is expected in early April. Shoney's handles outdoor advertising in-house.

Quaker brings back `Mikey'

[chicago] Quaker Oats Co. is bringing back its famous Mikey character for its Life cereal brand, this time in twentysomething form. The ad, from FCB Worldwide, will break Jan. 17 featuring the creative from the 1972 spot but with an adult cast. The effort will also feature newspaper inserts, an on-pack offer for collectible watches featuring the Mikey of old and an online trivia contest.

Snyder asks potential buyers to submit bids this week

[bethesda, md.] Snyder Communications has asked prospective buyers to turn in first-round bids by the end of this week. Snyder hired Deutsche Bank at the end of December to handle offers after the agency holding company said it had received an unsolicited bid. Four holding companies -- Interpublic Group of Cos., Omnicom Group, Publicis and WPP Group -- are said to have received prospectuses, which reportedly contained an asking price of $2 billion. in review for $25 million account

[atlanta] Turner Broadcasting System's is meeting with ad agencies about its estimated $25 million business. The account is currently being handled in-house.


H&R Block will introduce a new marketing campaign Jan. 13, part of a plan to reposition the company as a year-round financial adviser. The effort includes general-market advertising from Y&R Advertising, Chicago; direct marketing from Wunderman Cato Johnson; Chicago; and Hispanic advertising from Bravo Group, New York. . . . Warner Bros. will release its big holiday film, "Pokemon: The First Movie," into the home video and DVD market on March 21 with a $15 million advertising and promotional campaign. Clorox Co., H.J. Heinz Co.'s Heinz ketchup, Kraft Foods' Kraft Singles, Nintendo of America and Zenith Electronics are tie-in partners. . . . Eric W. Schrier, 48, to editor in chief for all company products of Reader's Digest Association, Pleasantville, N.Y., from president-CEO, Time Inc. Health. . . . David Fowler to creative director of North America, a new position at Ogilvy & Mather, New York, from a consultant. . . . Lynne Seid to president of e-commerce company Symphoni Interactive, New York, the joint venture between Wolf Group and information technology services provider Mastech Corp. Ms. Seid previously was president of Partners & Shevack/Wolf, recently renamed Wolf Group. . . . Kate Lynch, 35, to global research director, Leo Group's Starcom Worldwide, Chicago, from research director. She succeeds Jayne Spittler, 52, now global knowledge manager. . . . J.C. Penney Co. this week plans to announce a short list for its $200 million to $300 million advertising account. DDB Worldwide, whose Dallas office handles the Arizona account, is expected to be among the finalists.

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