TeleVest as MediaVest
[new york] TeleVest, the media arm of MacManus Group, will adopt the MediaVest name, according to executives familiar with the situation. MediaVest also is expected to adopt all media functions now housed at other MacManus shops D'Arcy Masius Benton & Bowles and N.W. Ayer & Partners (see related story, Page 2). The change could materially affect the bottom lines of some branch offices as media is consolidated at MediaVest. Irwin Gotlieb, president-CEO of TeleVest, is expected to run MediaVest as well. MediaVest, which is a name MacManus uses in Europe, will become a worldwide brand for the company.
to test teen titles
[new york] Hearst Magazines wants to reach out to teens, and may have a test magazine out as early as summer. "We're looking to do a couple of titles aimed at the teen market this year," a spokeswoman confirmed. Cosmopolitan may be used as a launching pad, according to one media buyer approached by the title, calling it "Cosmo without the sex" but heavy on beauty and fashion advice.
Videogame sales reach
all-time high: NPD Group
[port washington, n.y.] U.S. videogame retail sales hit an all-time high of $6.3 billion last year, according to a study being released today by NPD Group. Sales of videogames grew by 22% over the previous year. Sony's PlayStation had 12 of the top 20 software titles; Nintendo had eight. NPD predicted a further 10% to 15% increase in 1999.
U S West ready
with spring campaign
[englewood, colo.] U S West will unveil its spring 1999 consumer campaign March 15 via DDB Needham Worldwide, Chicago; DDB Needham won the estimated $70 million account in mid-1998. The tone of the new campaign will be "state of the art with a down-home feel."
AT&T TV spots
tease Super Bowl :60
[new york] AT&T Corp. last week began running teaser spots for the Super Bowl ad debut of what's believed to be a new package of communications services called AT&T Personal Network. The two teaser TV spots created by Foote, Cone & Belding, New York, feature busy people using various telecommunications products, such as pay phones and wireless phones. Both end with voice-over saying, "Starting Jan. 31, this is your network."
Helene Curtis ups support
for ThermaSilk to $100 mil
[chicago] Unilever's Helene Curtis unit will increase spending on its ThermaSilk line to $100 million in 1999, including the launch of three new products. TV, radio and print advertising and sampling from J. Walter Thompson USA, New York, will break later in the first quarter to support the May launch of Clarifying Shampoo, gel and hair spray products.
Chick-fil-A buys spot
time on Super Bowl
[atlanta] Chick-fil-A has bought spot time on the Super Bowl to run an unaired "Cow TV" spot created by the Richards Group, Dallas. The ad is part of a Chick-fil-A campaign, which broke Dec. 31, continuing the theme "Eat mor chikin." The $90,000 media buy will air in Atlanta only. Called "Bottoms Up," the spot shows a rather large male posterior with the voice-over, "Too many burgers? Try grilled chicken." The shot then widens to show the camera strapped to the top of a cow's head.
Clairol launches skincare line
under Herbal Essences brand
[stamford, conn.] Bristol-Myers Squibb's Clairol unit will launch a skincare extension of its Herbal Essences brand, aimed at women 18 to 34. The six-item line of facial moisturizers, toners and cleansers will launch in May with a campaign from Kaplan Thaler Group, New York. Support will include print, TV and sampling; spending is estimated at $20 million.
Cosmetic Center names Eisner
for $4 mil branding account
[columbia, md.] The Cosmetic Center awarded its $4 million account to Eisner & Associates, Baltimore. Eisner will create broadcast, print, point of purchase and direct advertising for the retail chain. The business was previously handled in-house.
J.C. Penney Co. has begun a search for a new chief marketing officer following the announcement of the planned retirement of Gale Duff-Bloom. Ms. Duff-Bloom is currently president of marketing and company communications. . . . Allied Domecq Spirits USA, Old Greenwich, Conn., is putting up for review its $15 million Sauza tequila account. The distiller is inviting incumbent Cliff Freeman & Partners, New York, to pitch. . . . Shelley Diamond, 44, to managing partner on the Xerox Corp. and Campbell Soup Co. accounts at Y&R Advertising, New York, from account managing director on Xerox. Previously, Mitch Kurz, who has since left Y&R, was managing partner on Xerox; John Fenton held that title on Campbell Soup. . . . Interpublic Group of Cos.' Lowe & Partners/SMS, New York, has increased its share in sibling shop Goldberg Moser O'Neill, San Francisco, to a majority stake, executives at the agencies said. . . . Terry Balagia, 43, to executive creative director, D'Arcy Masius Benton & Bowles, Los Angeles, from executive creative director, Saatchi & Saatchi, Toronto. He succeeds John Armistead, who left the company. . . . Mervyn's California has awarded an additional branding assignment to Martin/Williams, Minneapolis, after a review including undisclosed others. Martin/Williams will redevelop the retail chain's