TLG Media seeks shop for $20 mil account

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[houston] New-media publishing company TLG Media is looking for its first agency to handle its estimated $20 million account. Requests for proposal are due back this week.

Drexler exits TN Media for FCB media post

[new york ] Mike Drexler, chairman of TN Media, is expected to move to FCB Worldwide to run its media operation after the beginning of the year. It's believed Mr. Drexler is making the move to support FCB's hold on the $678 million DaimlerChrysler account. It's uncertain if he'll be replaced at TN Media.

Fila consolidates $80 mil budget at Omnicom shops

[milan] Italian sports shoe and apparel marketer Fila Holding has consolidated its $70 million to $80 million global advertising budget at Omnicom Group agencies BDDP@ TBWA, Paris, a member of the TBWA Worldwide network, and Merkley Newman Harty, New York, as expected. Incumbent Leo Burnett Co., Chicago, and Havas-owned Hemisphere Droit, Paris, also competed. Previously, the business was spread among several local shops. The company aims to unveil a new U.S. campaign in January.

Omnicom readies OMD for U.S.

[new york] Omnicom Group is finalizing plans to bring its worldwide media brand, Optimum Media Direction, to the U.S. One plan under consideration would combine the U.S. media services -- except media planning -- of BBDO Worldwide, DDB Worldwide and TBWA/Chiat/Day into a single OMD brand; Creative Media would be separate for potential conflict purposes. Possible OMD scenarios in the U.S. were first reported by Advertising Age in February. opens $20 mil review

[new york] Comparison shopping site is contacting shops about its $20 million account. Stein, Rogan & Partners is the former shop.

Ross Roy revises moniker

[bloomfield hills, mich.] Ross Roy Communications will get a new name, which top executives will unveil to staff Dec. 17. The shop will inform its only client, DaimlerChrysler, a day earlier, said executives close to the shop.

Kaess to DDB Worldwide president

[new york] Ken Kaess has moved to the newly created position of DDB Worldwide president. Mr. Kaess, 45, previously was president of DDB North America. His post will be filled next year.

Respond TV signs advertisers

[san francisco] Respond TV, a developer of real-time interactive advertising and programming, has signed its first advertisers for TV systems such as WebTV. Nissan North America, Domino's Pizza and Internet companies E-loan and Epicurious have become Respond's first charter advertisers. woos Pesci

[new york] Employment site is in talks with actor Joe Pesci to supply the voice of its new advertising character, the hand, to star in the site's coming Super Bowl commercials. The company, which recently underwent an initial public offering, is also exploring partly compensating Mr. Pesci for his role with stock options. HotJobs' estimated $20 million radio, outdoor and online effort started Dec. 12 with print ads in five major newspapers from McCann-Erickson Worldwide, Troy, Mich., leading up to the Super Bowl spots.

Blow resigns from `George' editor post

[new york] Richard Blow, executive editor of Hachette Filipacchi Magazines' George, resigned last week. HFM announced two weeks ago Frank Lalli would take over as editor in chief, succeeding John F. Kennedy Jr. Mr. Blow had been running the book since Mr. Kennedy's death in July. down to five in $20 million account review

[bloomington, minn.], an online resource for people interested in technology careers, is expected to announce today it has picked an agency to handle its $15 million to $20 million account. The company narrowed its review last week to five shops: Leo Burnett Technology Group, Chicago; Collaborate, San Francisco; and DDB Worldwide, Digital Pulp and Hampel Stefanides, all New York.


Pier 1 Imports this week hears finals presentations for its estimated $40 million account. Finalists are said to include BBDO, Chicago; Campbell-Ewald, Warren, Mich.; Doner, Southfield, Mich.; and Saatchi & Saatchi, New York. . . . Todd Martin, 44, to president-the Americas, Allied Domecq Spirits & Wines, from global marketing director for parent Allied Domecq. He succeeds George McCarthy, 63, who is retiring. . . . Brown & Williamson Tobacco Corp. has moved its Capri brand from Bates Worldwide to Grey Advertising, both New York. Grey already handles Carlton, Pall Mall, GPC and Misty; Kool and Lucky Strike remain at Bates. . . . Gene Bartley, Bozell Group chairman, adds the title CEO. He will be based in New York. Mr. Bartley, 54, was named chairman in September. . . ., a Menlo Park, Calif., online service offering home pages, to Swirl, San Francisco, for its $15 million to $20 million account, from in house. . . .Michael Jeffries, 34, to VP-new media development, Primedia, New York, a new position, from director of strategic partnerships, NBC Interactive. . . . Martha Stewart Living plans both global expansion and new domestic lines targeted to children and child-rearing, President-Chief Operating Officer Sharon Patrick said at the PaineWebber Media Conference in New York last week. . . . Shooting wrapped last week on new spots from Fallon McElligott, Minneapolis, for United Airlines to replace its much-maligned "United is rising" effort. The spots were directed by Bob Richardson, Oliver Stone's photography director.

. . . 1 Global City (, a start-up community and shopping site, named Donino, White & Partners, Atlanta, as first agency to handle its $30 million account. . . . Ty Inc. said it will halt production of its plush Beanie Babies on Dec. 31. Ty caused a commotion, and a rush on Beanie Baby sales, in early September after announcing "All Beanies will be retired" in a Web site message.

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