New IBM campaign touts e-business
[armonk, n.y.] IBM Corp. today begins a $50 million to $60 million U.S., European and Canadian campaign running through August to explain how customers can execute e-business. IBM's latest corporate campaign will be launched in the U.S. with three humorous TV spots in IBM's "blue letterbox" format, with a four-page newspaper insert May 12 showing how customers Mercedes-Benz and Gulfstream Aerospace Corp. do e-business. A second insert appears late this month; Web and radio ads also will run. Print will run across Europe, with the TV spots airing in France, Germany and the U.K.
Women.com readies e-commerce effort
[san mateo, calif.] Women.com Networks, a partnership between Hearst HomeArts and Women.com, is expected to announce a major e-commerce initiative this week that includes establishing a new, separate Web site, according to executives involved. The comprehensive site will enable users to comparison shop online for home appliances -- all evaluated by the Good Housekeeping Institute -- and complete the purchase online.
MediaOne offers Boston TV stations key slot
[newton, mass.] MediaOne is in discussions with Boston TV stations seeking one of them to become the default channel on its set-top boxes. When Boston-area MediaOne subscribers turn on their TV set, it would automatically tune in that TV station, regardless of the last channel viewed before the set was turned off. One executive with knowledge of the talks characterized the plan as "a test."
Progressive Auto review pared to 3 contenders
[mayfield village, ohio] Progressive Auto Insurance will hear presentations from Doner, Southfield, Mich.; Foote, Cone & Belding, Chicago; and Hill, Holliday, Connors, Cosmopulos, Boston, in the review of its $70 million account. Incumbent Arnell Group, New York, is not participating. Richard Roth Associates, Chappaqua, N.Y., is handling the review. A decision is expected in early June.
American Media narrows review to 5 agencies
[new york] American Media is going into a second phase in its $50 million review for its Enquirer and Star tabloids. Following the first round of pitches, Chairman-CEO David Pecker has asked participating agencies to submit more creative. DiNoto/Lee, New York, has opted out. Others continuing are Mad Dogs & Englishmen, Mezzina/Brown & Partners, Arnell Group and Spier.
Ammirati in position to win more Dell work
[round rock, texas] Ammirati Puris Lintas could be in line for more Dell Computer Corp. work possibly including global work following its win last week of Dell's Home & Small Business assignment. The New York agency is in a strong position to add smaller government and education assignments; the government group is deciding among Ammirati; Temerlin McClain, Irving, Texas; Bronnercom, Boston; and Dell brand shop BBDO Worldwide, New York. Dell's corporate group is expected to go to BBDO; the agency is handling the work while the group assesses its options.
FCB lands Sunbeam, Oster accounts
[delray, fla.] Sunbeam Corp. assigned its Sunbeam and Oster appliance brands to Foote, Cone & Belding, New York. Spending was not disclosed; Sunbeam spent approximately $20 million on the two brands in 1998, according to Competitive Media Reporting. Ogilvy & Mather, Chicago, resigned the account at the end of 1998.
Congressional Black Caucus warns drug czar about media buys
[washington] The Congressional Black Caucus is telling drug czar Barry McCaffrey advertising in general media aimed at minorities isn't sufficient. In a 10-page letter sent May 6, congressmen said an ideal media plan should include "culturally relevant messages delivered via highly targeted ethnic media." The letter also questions whether the Office of National Drug Control Policy did enough to determine diversity at Ogilvy & Mather, New York, before awarding it media buying.
Advice & Advisors, New York, is shopping a $50 million request for proposals for an undisclosed pharmaceutical or technology company. The consultancy couldn't be reached for comment at press time. . . . Rino Scanzoni, exec VP-director of national broadcast at MediaVest, New York, last week was rumored to be leaving the company. Some executives said they heard Mr. Scanzoni was talking to Carat USA, about a position; David Verklin, Carat's CEO, denied he planned to hire Mr. Scanzoni. . . . David Kahn, 37, to associate publisher, The New Yorker, New York, from publisher, Meigher Communications' Saveur. He succeeds Brenda Saget, now publisher of Conde Nast House & Garden. . . . Conde Nast Publications last week ended negotiations to acquire Fast Company from Mortimer Zuckerman and Fred Drasner. . . . Hoovers, the online company research Web site, has chosen GSD&M, Austin, Texas, to handle its new offline branding account. . . . Schieffelin & Somerset Co. has sent out questionnaires to prospects about its estimated $5 million Grand Marnier account. Kirshenbaum Bond & Partners, New York, is the former agency. Consultancy on the review is AAR/Bob Wolf, New York. . . . WPP Group has taken a 49% share in multicultural consultancy Market Segment Group, Coral Gables, Fla. The company does research, consulting, publishing and