Frito-Lay chips away at marketing organization
[plano, texas] Frito-Lay is putting in place a marketing reorganization said to reduce the number of executives reporting to Development Group President Brock Leach. Mr. Leach declined to provide details of the reorganization. But he said it involves "an evolution rather than a revolution," and added that marketing responsibilities will be subdivided into different business units.
Kellogg revs up calcium for Special K-Plus
[battle creek, mich.] Kellogg Co. will launch in the fall Special K Plus, a calcium-charged major new line extension that could receive up to $30 million in advertising. To point up the calcium connection, the product will be packaged in a paper milk carton. Leo Burnett USA, Chicago, is the Special K shop.
Virgin Group garners honor at Cannes
[london] Virgin Group will be named Advertiser of the Year at this week's International Advertising Festival in Cannes, where Chairman Richard Branson will accept the award. Virgin's main agency is Rainey Campbell Roalfe Kelly.
Travelscape.com turns to Goodby
[las vegas] Travelscape.com, the online travel retailer set to go public this week, has tapped Goodby, Silverstein & Partners, San Francisco, for its $12 million to $24 million account.
Wallace exits Rodale for online job
[new york] After 32 years in the magazine business, Ken Wallace is crossing over to the online world. Mr. Wallace, 57, resigned as VP-group publisher at Rodale Press to take the new position of senior VP-sales at Egreetings, a marketer of online greetings cards.
SunAmerica ads target boomers
[los angeles] SunAmerica launches a new national ad campaign that takes aim at conspicuous consumption among baby boomers. The ads, juxtaposing the costs of luxury goods with the potential value of that money for retirement, asks the consumer, "How are you spending your retirement?" The Deutsch campaign broke June 19 and will run on network TV, national cable and print.
Pfizer narrows review for Zyrtec
[new york] Pfizer is believed to have narrowed the list of agencies in contention for its estimated $75 million Zyrtec anti-allergy drug account. Deutsch; Kirshenbaum, Bond & Partners; Merkley Newman Harty; Ogilvy & Mather Worldwide; and McCann-Erickson Worldwide are all believed to be finalists. A Pfizer spokeswoman declined comment.
USOC ready to air first ads
[colorado springs, colo.] The U.S. Olympic Committee will roll out its first-ever advertising campaign with the theme "America's Olympic team." The $10 million effort begins with a print ad June 24 in USA Today, featuring former Olympians Carl Lewis and Michelle Kwan. GSD&M, Austin, Texas, is the agency.
$10 mil Zicam biz goes to Kovel/Fuller
[woodland hills, calif.] Gel Tech has tapped Kovel/Fuller, Los Angeles, for its $10 million account for Zicam, a preventative common cold nasal spray. Other competitors in the review included Ground Zero, Marina del Rey, and WongDoody and Colby Effler & Partners, both Santa Monica.
P&G, Clarins plan joint venture
[hunt valley, md.] Procter & Gamble Co. and Groupe Clarins USA agreed to form a joint venture to market Hugo Boss and Giorgio Beverly Hills prestige fragrance lines in the U.S. Grey Advertising, New York, handles the scents currently. The change is effective Jan. 1, 2000.
American Media will split acc't between Arnell, Della Femina
[lantana, fla.] American Media's account will be split between Arnell Group and Della Femina/Jeary, both New York, according to executives close to the situation. Della Femina/Jeary will handle the National Enquirer, while Arnell will develop a campaign for the Star. American Media has said it will spend $50 million on advertising the brands over the next three years. There was no previous agency.
Progressive, insurance agents plan new TV campaign
[mayfield village, ohio] Progressive Auto Insurance and the Independent Insurance Agents of America have teamed up to create new TV advertising to tout the services of independent insurance agents. The ads are from Powers & Associates, Cincinnati. Separately, Progressive last week selected Doner, Southfield, Mich., as the agency of record for its estimated $70 million account. Arnell Brand Consulting, New York, was the previous agency.
Roger Berdusco, 37, to senior VP-marketing for Tropicana Products, from sister PepsiCo company Frito-Lay North America, where he was senior VP-marketing. He succeeds Brian Cornell, who was named president, Tropicana Europe and Canada. Mr. Berdusco's position at Frito-Lay won't be directly filled. . . . Moe Ginsburg Men's Clothing will meet with Pedone & Partners, DiMassimo Brand Advertising and Liebler-Bronfman Lubalin, all New York, to choose the first agency of record for its estimated $3 million account. Advice & Advisors is handling the review. . . . NBC to Smash Advertising, Boston, as agency of record for the New York network's NBC Experience, an interactive retail operation. Billing levels remain undetermined and there was no previous agency of record. . . . Intelligent Life to Crispin Porter & Bogusky, Miami, for the Internet company's estimated $10 million account. Crispin will handle both online and offline advertising. . . . Dreyfus Corp. to DeWitt Media, New York, from Grace & Rothschild for media planning and buying for the estimated $5 million to $10 million account. . . . U.S. Virgin Islands Department of Tourism has tossed its estimated $6 million advertising account into review. Lowe & Partners/SMS, New