UNILEVER READIES BATH LINE FOR CARESS

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[new york] Unilever's Chesebrough-Pond's unit will launch a line of bath products under the Caress label in September, backed by $48 million in advertising from BBDO Worldwide, New York. The line will have 12 products.

Molson pares list to 5 for $100 mil acc't

[toronto] Five agencies are on the finalist list for Molson Breweries' estimated $100 million English-language ad account in Canada: Bensimon Byrne D'Arcy, J. Walter Thompson Co., Leo Burnett Co., and Taxi Advertising & Design, all of Toronto; and HHCL & Partners, London. MacLaren McCann, Toronto, previously handled.

Little Caesar shuts up to 400 stores

[detroit] Little Caesar Enterprises closed 300 to 400 company-owned stores in several markets last week and canceled its national network advertising for September and October, Crain's Detroit Business reports today. Bozell Worldwide, Southfield, Mich., handles the pizza chain's estimated $37 million account.

Frito exec moves to Storerunner.com

[plano, texas] Larry McIntosh, VP-branding at Frito-Lay, joins Storerunner.com, the shopping portal Internet site in which CBS Corp. has a $100 million stake, as senior VP-branding and communications. An agency search is likely, said Mr. McIntosh, since there is now no agency of record.

Mercury drops 'Imagine' tagline

[irvine, calif.] Mercury will drop the "Imagine yourself in a Mercury" tagline in new ads this fall for the 2000 model year, Automotive News reports. The new tag is "Live life in your own lane" and was created by Y&R Advertising in Irvine and San Francisco for Lincoln Mercury Co.

ABC's Shaw in line for top sales spot

[new york] ABC-TV's appointment last week of Mike Shaw to exec VP-national sales manager sets the stage for his eventual succession to the network's top ad sales position, now held by President-Sales and Marketing Marvin Goldsmith, according to a number of executives inside and outside the company. Mr. Shaw could not be reached, and Mr. Goldsmith referred calls to an ABC spokesman, who said he would not comment on any potential succession plans. Mr. Shaw, who succeeds Roger Sverdlik as ABC's no. 2 sales executive, comes to the network from syndicator Buena Vista Television, where he was exec VP-advertising sales.

Bozell revamps creative department

[new york] Bozell Worldwide is reorganizing its creative department, naming David Nobay, 32, and Rich Levy, 41, as group creative directors. Mr. Nobay had been a partner at Anthem, London; Mr. Levy was creative director at Bozell. They will report to Brent Bouchez, executive creative director. Richard Hsu, 42, has been named creative director, head of design; he previously ran his own consultancy.

Oakley seeks agency for $5 mil acc't

[foothill ranch, calif.] Oakley is meeting with agencies to choose its first agency of record for an account worth $4 million to $5 million. The sunglasses company's account was previously in-house. Contenders are Vitro Robertson, San Diego, and Foote, Cone & Belding and Goldberg Moser O'Neill, both San Francisco. The review is being conducted in-house.

Anti-tobacco group adds 3 finalists

[washington] The American Legacy Foundation formed by state attorneys general to launch anti-tobacco ads revealed the complete list of nine agencies or agency consortiums seeking to bid on its $150 million to $225 million account. New to the

list are Jordan McGrath Case & Partners/Euro RSCG, New York; Crowell & Associates/Clear Channel Social Marketing & Advertising, Salt Lake City; and the Martin Agency, Richmond, Va.

'Rolling Stone' picks publisher

[new york] Rolling Stone named Terry A. Hummel, former president of sales, Primedia, to the position of publisher. Also, Jack Rotherham, who had been serving as acting associate publisher of Wenner Media since April, was named associate publisher. Chairman Jann Wenner previously held the publisher title.

F.Y.I.

Piergiorgio Traverso to manager of global marketing at General Motors Corp.'s Cadillac, Detroit, from brand manager for GM's North American vehicles at Opel in Italy. Also, Cadillac agency D'Arcy Masius Benton & Bowles, Troy, Mich., has hired Joe Garcia as senior VP-group account director, to oversee the Cadillac North American account, from co-founder, general manager and client services director at Neo One, Sydney. . . . Datek Online will announce a decision today in the review for first agency for its estimated $50 million account. The finalists include Bozell Worldwide and Grey Advertising, both New York. A third agency is said to be Publicis, New York. . . . Quaker Oats' Golden Grain division is testing in Chicago and undisclosed other markets Rice-A-Roni branded Simmering Suppers, a "just add meat" meal starter with rice and sauce. Suissa Miller, Los Angeles, handles. . . . Leo Burnett Co.'s TFA/Leo Burnett Technology, is opening a San Francisco office to handle planning, client service and creative for technology clients and should have 22 employees by yearend, said CEO Sean Bisceglia. . . . 800.com, an electronics and music site, is seeking a first agency for its $25 million account. . . . Coca-Cola Co. will continue with its ad campaigns despite dawn raids last week by European Commission inspectors of the offices of Coke and its bottlers in Germany, Austria and Denmark. The EC is investigating whether Coca-Cola is abusing its dominant position in those markets by using incentives to persuade retailers to stock its brands instead of rivals products. . . . Gardenburger, the veggie burger company that created an ad revolution in the category by running network TV, is mulling a cutback on its $18 million account. Marketing VP Mary Dillon said the company would continue its full media schedule through Labor Day, but would then "evaluate what makes the most sense," for its 2000 media plan. Rubin Postaer & Associates, Chicago, is the agency. . . . How2HQ.com, a Dallas network of lifestyle sites, is seeking an agency. Inward Strategic, Newton, Mass., is

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