Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Ad Review: Skittles Makes the Play of the Week

By Published on .

When Donald Trump Jr. used a picture of Skittles to make a point about the refugee crisis and terrorism, social media users clamored for an immediate response from the brand. But Skittles kept quiet on social media, instead releasing a short statement. Ad Age Editor Ken Wheaton calls the antimarketing effort damn fine marketing in this week's video Ad Review.

Video by David Hall

Most Popular