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Ad Review: Skittles Makes the Play of the Week

By Published on .

When Donald Trump Jr. used a picture of Skittles to make a point about the refugee crisis and terrorism, social media users clamored for an immediate response from the brand. But Skittles kept quiet on social media, instead releasing a short statement. Ad Age Editor Ken Wheaton calls the antimarketing effort damn fine marketing in this week's video Ad Review.

Video by David Hall

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