Why Clinton's Pretty Good Ad Isn't a Good Sign for Campaign

Published on .

Advertising Age Player

The Hillary Clinton campaign released a video that week designed to bridge the enthusiasm gap. The ad features Barack and Michelle Obama, Joe Biden, Bernie Sanders and Elizabeth Warren and was initially called "Squad Goals." It's a good ad, says Ad Age Editor Ken Wheaton, but that she's still playing to the base at this point in the game isn't necessarily a good sign.

Video by David Hall

In this article: