Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Ad Review: Carl's Jr. Ad Makes Us Think Herpes, not Hamburgers

Another Week, Another Disgusting Ad From the Fast-Food Company

By Published on .

No stars for you, Carl's Jr./Hardees. I've had it up to here with this ridiculous advertising. You and your agency, 72 and Sunny, should be ashamed of yourselves.

By now, the world's probably grown immune to your juvenile, overly sexualized and sexist advertising. But it's not just that. It's that the ads aren't even funny. And, on top of everything else, they're just visually disgusting. I'm a guy who likes sloppy, greasy burgers. What I don't like is watching other people cram them in their mouths, dripping sauce all over themselves. Especially if those people are making strained sexual double entendres about having sex with strangers in an airplane's bathroom. (But hey, at least this one isn't Paris Hilton.)

So, in short. These ads aren't sexy. They're not funny. They make all those old GoDaddy ads look like sophisticated masterworks, by comparison.

And they're just as likely to make a potential consumer think of sexually transmitted diseases as a hamburger. So stop it already.

In this article:
Most Popular