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Advertising Week Also Announces Winning Ad Slogans

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NEW YORK ( -- Juan Valdez and the Geico Gecko have been voted the country's favorite advertising icons of year, according to Advertising Week's organizers.
Photo: Scott Gries
Juan Valdez and his trusty companion Conchita were in town for the Advertising Week festivities.

The Latino coffee icon is the symbol of the National Federation of Coffee Growers of Colombia. It was unknown at press time whether Conchita, Mr. Valdez's mule and constant companion, will share in his honor.

Ad slogans
The same national online voting selected the year's most popular advertising slogans. They were "Imagination at Work," used by diversified technology, media and financial services giant General Electric Co., and greeting card company Hallmark’s "When you care enough to send the very best."

The results were tallied after the close of an online poll, in which Americans voted for their favorite marketing icons and slogans, on Sept. 23. Online polls opened Aug. 2, and more than half a million voters participated, event organizers said.

Five finalists in each of the two categories were announced Sept. 26 at the end of a parade in Midtown Manhattan that marked the start of Advertising Week 2005, a weeklong event celebrating advertising and marketing.

Photo: Scott Gries
Geico's Gecko waves at fans.

Walk of Fame
This year’s winners will be placed in the Madison Avenue Advertising Walk of Fame, located at 437 Madison Ave. in the building’s black granite plaza. Juan Valdez, the Gecko and the ad slogans join the winners of last year’s competition, the M&M Characters, the Aflac duck and the slogans "Melts in Your Mouth, Not in Your Hands" and "A Mind Is a Terrible Thing to Waste."

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