In 1962, Mr. Bravo took a job as an account exec with Publinsa, Kenyon & Eckhardt, and worked in the New York office of Kenyon & Eckhardt from December 1963 to May 1964. In 1966, he left Publinsa for J. Walter Thompson S.A., where three years later he was named to the governing board.
One characteristic of Mr. Bravo's professional life has been his close involvement with education, which he combined with his career in advertising. In 1971, Mr. Bravo, who had taught marketing to professionals in the Official School of Advertising of Madrid between 1965 and 1969, began to lecture on marketing in the School of Information Sciences of the Complutense University of Madrid.
In 1974, Mr. Bravo was appointed general manager of JWT in Spain. In 1975, JWT Spain won the Ford Spain automotive account and launched a campaign for its Fiesta marque. Other new clients that year included Banco Pastor, Bacardí, Brummel, Monroe, Técnicas Reunidas, Seven-Up, Educa and Williams Hispania.
By 1984, the agency was had a roster of more than 40 clients. All of its campaigns were created and produced in Spain. Only a few were exported, and only two were adaptations.
In 1980, Mr. Bravo began to publish a series of books on advertising in Spain. The bibliography of books on advertising in Spanish was rather thin in 1980, when Mr. Bravo translated James Webb Young's "How to Become an Advertising Man" as well as publishing Claude C. Hopkins' "Scientific Advertising" and "My Life in Advertising."
From 1981 to '86, Mr. Bravo served as president of the Spanish Association of Advertising Agencies (AEAP). He also founded the Festival de Cine Publicitario. During his presidency, the AEAP collaborated with music production houses to standardize the sound of TV spots on Television Espanola.
From 1981 to '87, Mr. Bravo was the director of and lecturer in seminars on "Advertising & New Technologies," "Advertising & the European Single Market" and "The Art of Advertising" at the International University Menendez Pelayo (Santander). In 1984, he became a member of the board of the European Association of Advertising Agencies and, in 1986, the treasurer of its executive committee.
In November 1987, Mr. Bravo was named executive president of J. Walter Thompson Group in Spain and a member of the executive committee of JWT Europe. In 1988, he was elected to the board of directors of JWT Worldwide and appointed exec VP. Between 1986 and 1991, the agency won more than 15 advertising awards.
Under Mr. Bravo's leadership, agency billings continued to increase—by 1990 reaching $195 million with 155 employees—and clients remained loyal. By 1991, the agency had been working for Camy, Nescafé, Kodak and Rolex for 26 years; Kraft and Sunsilk for 24 years; Lux for 23 years; Findus for 22 years; and DeBeers for 20 years.
In 1992, Mr. Bravo resigned his positions at JWT as well as the EAAA. The following year, he began to work as a consultant and was named to consult with the Commission of the European Community.
As of 2001, Mr. Bravo was executive president of the Association for Research of the Communications Media, which audits the TV audiometry system Television Audience Research System and conducts research on Internet and cinema audiences as well as outdoor advertising.
Born in Campisábalos, Spain, 1936; received degrees in law and in business administration, respectively, in 1958 and 1963; helped establish J. Walter Thompson Spain, 1966; appointed general manager of the agency, 1974; named president of J. Walter Thompson Group in Spain and member of the executive committee of J. Walter Thompson Europe, 1987; named exec VP, J. Walter Thompson Worldwide, 1988; resigned from JWT, 1992; became a full-time consultant, 1993; named as a consultant to the European Union, 1993.