All of that said, A&E has found a way to do something even worse than a booze company selling drunk driving or a cigarette marketer using cartoons to target the kiddies. The company is apparently using a billboard to project advertising messages directly into the heads of people in a public space.
Not only is this a highly invasive act, something that infringes on the most sacred of private spaces, it's stupid. If it doesn't invite regulation, it's a lawsuit waiting to happen. All it will take is one psychotic episode -- some unsuspecting sap sent running out into traffic by the new-found voices in his head -- for that to happen. As Gawker says, it leads to a "lingering sense of mental violation."