- On the average listener: "His formal education stopped somewhere between the end of grammar school and the second year of high school."
- "Newspaper reading is an ingrained habit."
- "Total daily newspaper circulation in this country exceeds the total number of families. ... Never before have there been so many magazines with such large circulations as found on the newsstands today. The wondrous aspect of news is that one disseminating medium never seems to replace another."