A Brief Glimpse at 1947 Media Market

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James Lileks was given a copy of A Manual of Radio News Writing, written in 1947. He offers up some tidbits that are nothing short of fascinating. (If you want to read the whole thing, skip down to the part that starts with "As long as I'm dribbling...")

Some highlights:
  • On the average listener: "His formal education stopped somewhere between the end of grammar school and the second year of high school."
  • "Newspaper reading is an ingrained habit."
  • "Total daily newspaper circulation in this country exceeds the total number of families. ... Never before have there been so many magazines with such large circulations as found on the newsstands today. The wondrous aspect of news is that one disseminating medium never seems to replace another."
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