Glad it's not us who has to weed through these contestants to ultimately decide who gets to take home $100,000 and an advertising contract. That job is in the hands of the bizarro trio of judges: Kiss rocker Gene Simmons, jingle guru Linda Kaplan Thaler and no-introduction-needed Julie Roehm.
Based on the audition tapes, the brief that potential contestants were given isn't quite clear: Some made jingles for fake generic brands like "Grease Away soap" and "Swift Cola"; others made up their own brands like (ew) "chocolate garlic gum"; and still others crooned about real marketers like Pringles and Elmer's Glue. Here, five examples that say it all.
Jon Mack and Rich Williams' audition jingle for Elmer's Glue -- complete with outtakes
A sad living-room version of a Robert Palmer video for "Swift Cola"
Wannabe Flight of the Conchords duo Rhett & Link's audition jingle for the "Blitz 5 Razor"
Pepto Bismol threw up all over Team Kitty Kiddy's audition jingle for Fruit It Up candy. (Editor's note: I predict that this team will win the competition.)
An awful rap by the "Fox Brothers" for Pringles