Adages

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Literati land among the Glitterati

The rumors are true, the U.S. office of Taschen, probably the sexiest graphic book publisher in existence, is moving from New York to Los Angeles. Apparently, Benedikt and Angelika Taschen prefer Silverlake to the East Village. Who can blame them? They own the famous Chemosphere, a cliff-hanging octagonal pod house with spectacular views of the city, designed by John Lautner in 1960 and commonly referred to as the "flying saucer." According to Taschen's new West Coast editor, Jim Heimann, the couple "loves the lifestyle" in LA. "There seem to be more projects generated from here," says Jim, a graphic designer by trade.

Taschen's latest success, and a rather belated Adages book club selection for the month of April (the books actually came out in March), are Jim's tandem tomes devoted to pure print advertising "All American Ads of the 40's" and "All American Ads of the 50's." These are buff books, big, beautiful and difficult to carry on the subway, especially together. And in true Taschen tradition, incredibly cheap, only $40 a piece. For that you get 3,000 print ads that were cadged by Jim at swap meets, garage sales and flea markets. The books feature full ads and close-ups, such as the Cannon Towel detail reproduced here. "I threw it in there because you don't really see that kind of male exposure in any kind of magazine, stripped down and bathing with helmets." Ad books of the `20s and `30s are next.

The Wintour of our discontent

Amid a swain of soft-focused acceptance speeches from the winners of Matrix Awards-given by New York's Women in Communications to media and advertising heavy-hitters at New York's Waldorf-Astoria on April 16-Vogue Editor in Chief Anna Wintour's tart remarks stood out like bare legs in December. "There is such discrimination against fashion magazines," said Ms. Wintour, upon receiving her magazine Matrix. "When I started at Vogue, a gossip columnist devoted an entire column to an alleged affair I had with my boss" that, the scribe said, won her the job. And: "The press has wasted so much time writing about cat fights with my female colleagues that never existed. Much of this coverage would never existed had I been a man." After graciously offering a bouquet-"Thanks to the Matrix Committee for working against such biases and stereotypes"-she touted Vogue's moves to revive beauty salons in Afghanistan, to give the women of the war-torn country jobs and offer them "the self-respect of looking good. That's very Vogue."

No shoes, no service

The U.K.'s Sun has come up with a great scheme to sell papers. They put David Beckham's foot on its cover and called on the nation to pray upon it, so that he would heal. Beckham, the soccer skipper of mighty Manchester United, broke his left peg during a Champions League quarterfinal, and that could keep him on the U.K. team bench during the World Cup. The paper called on readers to rub the photo at high noon on Sunday and pray. Adages meanwhile, has learned that Adidas, a sponsor of Beckham, is mighty nervous about a Beckham no-show. Too bad new agency TBWA/Chiat/Day wasn't on the ball. They could have worked out a deal. Imagine the entire U.K. rubbing and blessing Beckham's foot clad in an Adidas sneak.

Contributing: Jon Fine

Send prayers to rlinnett@crain.com