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Hunka hunka burning love. Elvis slept here.

First there was Graceland, where Elvis lies buried next to his swimming pool. Coming soon will be another Elvis shrine, the Elvis Presley Ranch, where the Pelvis first got all shook up. A development company intends to break ground soon on a multimillion dollar resort in Mississippi planned at the very spot where the King consummated his love for teenage bride Priscilla Presley. (Adages wonders if that makes this hallow or fallow ground?) The resort will include luxury hotels, golf courses, a museum, convention center, shopping mall, restaurants, theaters, condos, a wedding chapel, honeymoon cottages and the original Presley honeymoon cabin where he enjoyed his nuptials. Also included, according to a press release, is "Elvis' original barbecue pit" where he grilled burgers afterwards.

Sorry, grub stakers, the marketing business for this plum account, allegedly worth about $10 million, is already plucked. "It's not virgin territory anymore," gloats Tony DeMartino, CEO of the Titan Network, Atlanta, a startup that was handed the business without a review. The shop will do advertising, public relations and interactive marketing for the developers, who are looking for more funding. "There are 500 million Elvis fans in the world," Tony says. "If we get a dollar from each one, it's a done deal." The ranch site is about 15 minutes by car from Graceland. "People drive out there now and there's nothing there," says Tony. "Only the honeymoon cottage, which is just a flower shop now." Uh, make that a deflower shop.

Praise the soul-and the body

For executives at Playboy magazine, having faith can be a good thing. Due to limited parking at the Playboy mansion in Los Angeles, the legendary skin magazine employs the parking facilities at UCLA to shuttle guest to its parties. But for a recent event-a party for longtime advertiser Dewar's 12-Playboy looked to higher ground, the lot at nearby Westwood United Methodist Church. This may not seem in keeping with Playboy's holier-than-thou image of nakedness. But add this wrinkle: One of Playboy's most vocal opponents down through the years has been none other that anti-porn, anti-TV crusader Rev. Donald Wildmon, a United Methodist minister.

You've been warned

Jim Brady's novel, "Warning of War," comes out this month, and it's the latest Adages book club selection. Why would an advertising book club recommend a historical combat novel set in 1941? Jim has promised to take Adages out for lunch at Michael's if it makes the list, that's why. Seriously, you've got to love a book with a character named Chesty Puller. Jim is one of those rare authors who can create protagonists that start out as doubles partners at a tony tennis club and several chapters later are fierce adversaries lobbing grenades at each other on a battlefield. Adages' favorite Brady touch: Marine Captain Billy Port, the novel's hero, takes his Bentley along on a mission to rescue a squad of Marines caught deep in mainland China. "Warning of War" is a tour de force.

contributing: wayne friedman

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