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Burgermeisters boast Jack, mints

From the "My premium can kick your premium's butt" department: Jack in the Box has debuted its fifth line of "Wide World of Jack" collectible action figures, inspired by the clown-head CEO who stars in the fast-feeder's advertising via Kowloon Wholesale Seafood, Santa Monica, Calif. The six new figurines are Astronaut Jack, Hockey Jack, Judo Jack, Mountaineer Jack, Surfer Jack and Jack on a Dogsled. In the past five years, the No. 5 burger purveyor has sold more than 17 million of the Jack figures and Jack-head antenna balls. Suspiciously missing from the new Mountaineer Jack is the character's signature clown cap -- sure to make it a darling among collectors. Meanwhile, White Castle Systems is being more adult with the promo it kicks off next week, offering a fresh solution to onion lovers. The "slider" seller's "Onion Lovers Special" features two tins of "after crave" mints free with the purchase of eight burgers, two onion-ring orders and two drinks. In-store merchandising and a promotional tag for use with existing spots from J. Walter Thompson USA, Detroit, will support. Fear of onion breath also inspires a recent spot for McDonald's Corp. (AA, June 26). In that commercial from DDB Worldwide, Chicago, a pair of teens omit the pungent condiment from their burgers in anticipation of their first kiss.

TBWA and Levi's? OK with Kmart

TBWA/Chiat/Day's New York office won the $100 million Kmart account not only on the basis of its strategic brand management and positioning for the Kmart brand, but also for its plans for the retailer's private labels, including Route 66 jeans. Larry Davis, SVP-advertising and marketing, says he's not concerned about TBWA/Chiat/Day's work for jeansmaker Levi Strauss & Co., handled out of its San Francisco office. "The days of some of those conflicts are over," Davis assures, noting Kmart doesn't sell Levi's but rather VF Corp.'s Wrangler brand. Levi Strauss sells its jeans at Kmart rivals J.C. Penney and Sears. Levi Strauss in the past has been reticent to allow its agencies to work with retailers, though it wasn't ready to talk about the TBWA/Kmart pairing at press time.

Family ad-fairs: Deutsches, Moys

When he retired and left his NY agency, Deutsch, to son Donny back in '93, David Deutsch vowed to kick the golfing habit so he could fulfill a long-held ambition: becoming a fine artist. Today, with his painterly skills honed at the Art Students' League in Manhattan, David is showing many of his contemporary acrylic canvases at East Hampton, N.Y.'s Wally Findlay Galleries, part of an exhibition that "celebrates renowned regional and national artists."

. . . jeanGreg Moy, VP-regional CD at Y&R Advertising, Dearborn, Mich., says ad industry chatter is the main topic with his kids at Thanksgiving dinner, which drives the non-ad types there loony. Son Jeremy, 26, is an art director at Doner, Southfield, and daughter Tiffany, 28, is a copywriter at Marketing Continuum, Dallas. "In 1991 and '92, I was unemployed," dad recalls. "Jeremy was a high school senior and Tiffany in her second year of college, and they both still got into the business."

Got an Adage? Tell Dan by phone, (312) 280-3109; fax, (312) 649-5331; or e-mail, dlippe@crain.com.

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