Consider a moment the idea that business text books are being offered -- for free -- with advertising in them. Or that -- surprise, surprise -- in order to get advertising-free radio, you have to pay for it. Neither is a mind-shattering, world-stopping phenomenon, but both signify a different division between the haves and have-nots; soon to be known as the ad-free and the ad-subsidized, respectively.
Fortunately for me, I'm not the only one wasting brain space on the concept, as BloggingStocks.com's Brian White takes a look at Zecco.com, an online-trading outlet that offers its services for free and is using the Google ad-model to make that happen for us plebes.
Two of Brian's many cents: "Can Google advertising save the, um, industry? Any industry? I'm not so sure it's that simple, but the sheer success of Google's advertising juggernaut is legendary. But, can a pretty decent transaction processing structure (if it's that complicated) be completely financed by income generated by Google ads and other relevant advertising? Zecco.com believes so, and this is an industry where I tend to believe that Zecco can indeed survive on ad revenue. Other industries are questionable, but no online trading according to your truly."