Advertising Will Pay For Everything (Maybe)

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Okay, I admit it: I actually spend precious time and synapses on the concept that one day much of what we want will cost us more in time and click-through than it will in money.

Consider a moment the idea that business text books are being offered -- for free -- with advertising in them. Or that -- surprise, surprise -- in order to get advertising-free radio, you have to pay for it. Neither is a mind-shattering, world-stopping phenomenon, but both signify a different division between the haves and have-nots; soon to be known as the ad-free and the ad-subsidized, respectively.

Fortunately for me, I'm not the only one wasting brain space on the concept, as's Brian White takes a look at, an online-trading outlet that offers its services for free and is using the Google ad-model to make that happen for us plebes.

Two of Brian's many cents: "Can Google advertising save the, um, industry? Any industry? I'm not so sure it's that simple, but the sheer success of Google's advertising juggernaut is legendary. But, can a pretty decent transaction processing structure (if it's that complicated) be completely financed by income generated by Google ads and other relevant advertising? believes so, and this is an industry where I tend to believe that Zecco can indeed survive on ad revenue. Other industries are questionable, but no online trading according to your truly."