Advertising To The Stars

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When Louise Story wrote in the New York Times that ads are in every nook and cranny a human could possibly see, I scoffed. Well, duh. What else are blank spaces good for?

But today I heard someone else was considering an entirely different kind of space: as in the final frontier. MIT and Georgia Tech researchers are hoping to get your dollars to sponsor their research on the effects of weightlessness on mice.

Oh, sure, you can get ad space on the outside of their satellite--but the prime real estate is on the inside. Per NPR's Marketplace: "Or you can have your name printed inside the satellite and that chunk will be hacked out and mailed to you when the thing comes back down. If it comes back down. All the logos on the outside will burn off upon reentry."

How cool is that? You can advertise to weightless mice!