Industry celebs who showed for the much ballyhooed event included the Serta Sheep, the Travelocity Roaming Gnome, the Maytag Repairman, a 2-D Mr. Goodwrench, the MSN Butterfly, the Vlasic Stork, and two rowdy Chick-Fil-A Cows, one of which took the opportunity to choke panel moderator Jonah Bloom (perhaps still sore Bloom had chided them for coming in late).
Daggers flew when an audience member insinuated that the concept of the Travelocity Roaming Gnome originated from the 2001 flick Amelie. Much to everyone's surprise, the Gnome took the accusation in silent stride. Then again, what does he have to worry about? He has like 13,000 friends on Myspace, not to mention things could be way worse (one of the human panel members leaked that had agency McKinney not saved them with the Gnome idea, Travelocity could have been stuck with one of the other icons they were pitched, such as a boy scout or a bug. Get it, "travel bug?" Yeah.).
Also suggested at one point: Survivor: Icons. We know you're considering it, CBS.
Alas, the icons eventually played nice.
Interspecies flirting ensued (likely precursor to the interspecies grinding, see below) when a bold Chick-Fil-A Cow made a pass on a prudish Vlasic Stork, who recoiled when Bloom tried to grab his um, pickle.
The Cow at another point gingerly lifted the Travelocity Roaming Gnome into his arms and stroked him.
Oh and news flash: the icons are getting hipper and hotter. The new Maytag Repairman has tossed his nerdy bowtie in favor of a more stylish necktie.
Another icon that's recently undergone a makeover: Mr. Goodwrench. His image has evolved from a middle-aged bald guy to a muscular young hunk who was--get this--apparently inspired by some studly creative lurking within the halls of Publicis Groupe's Leo Burnett Worldwide.