The below spot, from Tampa-based agency Dunn & Co., is running in the Tampa Bay area to raise awareness about ALS, also know as Lou Gehrig's Disease. When an ALS sufferer's motor neurons start to die, muscles waste away. He then loses the ability to walk, speak, eat, and eventually breathe. Not exactly the easiest thing to portray in an ad. The campaign, called "Stealing Pieces," also includes outdoor, social media and a traveling exhibit of mannequins. Check out StealingPieces.org for more of the work.