OK, so it was easy to miss. But as part of the swimmer's segment, Mr. Cooper was looking through his kitchen to show the world what the legendary Olympian eats. In the fridge: not much besides condiments. In the cabinets: a box of General Mills' Honey Nut Cheerios! That's right, not even the plain ones.
Kellogg spokeswoman Susanne Norwitz declined to comment on whether this represents a breach of Mr. Phelps' contract.
It's a little bit richer than it even needs to be because Mr. Phelps brushed off General Mills' Wheaties back in August to become the face of Kellogg's Corn Flakes and Frosted Flakes. That announcement resulted in a bit of a brouhaha. Nutritionists were disappointed that he'd endorse a sugary cereal. As part of the segment, Mr. Phelps said reports of his 12,000 calorie-a-day diet were bogus. He really eats something like 8,000 to 10,000.
Still, some executives say that earlier blowback may have been a factor in Mr. Phelps decision to sign a four-year deal with Subway last month. Although the boy does love double cheeseburgers. And he's said so, a bunch of times. So if anyone happens to see this guy at a McDonald's, will you let me know?