The Million Dollar Homepage has inspired some Dutch entreprenuers to create a Million Dollar Facade and call it art
. They have pixelated the exterior of the Sandberg Institute in the economic business area of Amsterdam (read: many eyes will see what's posted there) and are selling off space to advertisers.
They claim it is "a new work that sets itself on the borders between commercial art and critical art, commerce and information, private business and public space."
And what do they call it? Why, it's Artvertising!