It seems the Advertising Standards Bureau in Australia is being overwhelmed with complaints. And -- this could only be shocking to a government agency -- the majority of those complaints seem to come from oversensitive, crazy people with too much time on their hands.
So the bureau is going to try to filter out some of the crazier stuff. According to the Sydney Morning Herald, "five new criteria will be introduced, including a clause that allows colloquial words such as bloody or bugger to be used in ads as long as it is not in an aggressive manner."
As Tim Burrowes, the editor of a marketing site called Mumbrella, puts it: ''I think the price of the advertising industry for hanging on to self-regulation appears to be having to deal with idiots.''